IGD Asda Trade Briefing 2018

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Hear from Asda's senior leadership team
This event has now finished

They’ll share key priorities for 2018 and beyond

IGD Asda Trade Briefing 2018


The IGD Asda Trade Briefing is returning to Harrogate, on 8 February 2018.

Whether you're already doing business with Asda or have it in your sights, this dedicated briefing will help you understand the latest Asda strategy and vision.

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Why should I attend?


Whether you already supply Asda, with food or non-food products or are looking to supply Asda, this will help you understand Asda's strategy and vision


Asda's senior leadership team will share key priorities for 2018 and beyond, and outline what they mean for your business


Asda have announced that Roger Burnley is to take on the role of Asda’s President and CEO. In addition, Jesús Lorente, former Carrefour executive, has been named Asda’s new Chief Merchandising Officer, taking over from Andrew Moore.

Both Roger and Jesús will take up their new roles on 1 January and we are delighted to announce that they have been confirmed to speak at this event.


Roger Burnley
President and CEO


Jesús Lorente
Chief Merchandising Officer


IGD Members : £435 | €520
Non-members: £725 | €870

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

Cancellation fees

Cancellations and name changes to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Additional information

As part of IGD’s commitment to help small businesses to grow, IGD is offering a small business rate for this event. 

To qualify for a discounted rate  you will need to be a small manufacturing business with a global turnover of less than £10 Million. Please note this is not your annual turnover with this retailer. Please email [email protected] to enquire.

IGD Asda Trade Briefing 2018

This event has now finished


IGD Members

£435 | €520 


£725 | €870

Prices displayed ex-VAT. 

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