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IGD Digital Commerce 2018

The Future of Retail

16-17 October 2018 / London

Programme

DAY 1: Tuesday 16 October

09.00  Registration and Breakfast
Participants will be able to connect over breakfast with fellow delegates

10.00   Opening address

The omnichannel opportunity

Omnichannel, seamless, frictionless or New Retail, - it’s the hot topic. We kick off the event hearing from the world’s leading retailers and manufacturers to understand how a seamless offline and online shopping experience will develop and how the industry should prepare.

10.10  What does the store of the future look like?
We'll hear from David Lloyd, Alibaba’s UK Managing Director to understand how New Retail is developing and how are shoppers bringing together online and offline. From this session, you’ll understand the importance of online and the need to change our ways of working.

10.35  What does the online store of the future look like?
Simon Mayhew, IGD’s Online Insight Manager will share our flagship research to show you what the store will look like (brought to life with examples from across the globe) and the key areas your business should focus upon to win in the future.

11.00  eCommerce to address changing shopping habits
Hear from Ghislaine Prins-Evers, Head of Digital Transformation at Heineken. Learn how a global manufacturer has developed its digital capability to meet shoppers’ increasing expectations.

11.25  Omnichannel shopping question and answer panel
An opportunity for the audience to ask questions to our panel of experts, including retailers and manufacturers.
Speakers:
Ghislaine Prins-Evers, Head of Digital Transformation at Heineken, Chris Conway, Head of Digital at Co-op, John Maltman, CEO of E-Fundamentals, Christopher Rapaport, Director Brand Strategy EMEA, Baazarvoice.

12.00 Lunch

13.00  Breakout sessions

We have something for everyone with three different breakouts available for you to choose from. The sessions will include a presentation and give you the opportunity to ask questions.

Breakout session 1: How should we measure digital commerce?
How do we know if we’re winning if we’re not measuring correctly? Hear from Rob Barlow, Senior Online Grocery Merchandising Manager at Asda and James Cragg, Diageo’s Head of Ecommerce for GB and Ireland to understand for both a retailer and manufacturer the key metrics needed to measure success. The Q&A will include Phil Wilkinson, Senior Director Online Grocery Trading, Asda.
Facilitated by Simon Mayhew

Breakout session 2: Making your marketing work harder: the convenience of shoppability
Consumer adoption of online grocery shopping, smartphones and digital creates compelling new ways to build brands and win customers. But are brands ready to exploit the opportunity?

Sharing the learnings from over 5 years of enabling shoppability for brands like Nestle, PepsiCo and Arla in the world’s leading online grocery market, join the Adimo team as they share the recipe for CPG ecomm success. We’ll discuss how brands can establish marketing channels like search, display and social to win, grow and retain customers, with real world cases from Adimo's roster of global FMCG brands. Pivotal to success, we will also discuss the critical role played by convenience to shoppers and their experiences - and the $5.8tn opportunity that comes with it that we like to call The Convenience Gap. Attendees will see real life examples of what works, what doesn’t and what role shoppable technology can play in this.

Richard Kelly, CEO, Adimo

Facilitated by Guy Ousey

Breakout session 3: What can grocery learn from the meal kit industry?
Globally, the meal kit market is growing at pace, so we have IGD’s Strategic Senior Retail Analyst Laura Jacobson updating us on the latest developments. We have Robert Grieg-Gran, Co-Founder of Mindful Chef to give us a look into where the UK’s only non-VC funded meal kit company Mindful Chef has come from, what we have learnt along the way, and their advice to grocery retailers looking at the space.
Facilitated by Toby Pickard

14.00  Breakout sessions

We have something for everyone with three different breakouts available for you to choose from. The sessions will include a presentation and give you the opportunity to ask questions.

Breakout session 1: How can businesses keep shoppers loyal in digital commerce?
Shoppers using online and offline are valuable so hear from Chris Amor, Senior Online Analytics and Data Science Manager at Morrisons on its latest developments, how it uses digital technology to drive loyalty and his advice for manufacturers.
Facilitated by Simon Mayhew

Breakout session 2: The direct to consumer opportunity?
We expect more manufacturers to be selling directly to consumers, so we’ll help you understand why and how this can be done. Sue McVie, Managing Director of Oakhouse Foods at Kerry Foods will explain why they’ve set up a direct to consumer business and Steve Millard, Head of Ecommerce and Digital at Arla Foods will show us how the business has developed its operation.
Facilitated by Guy Ousey

Breakout session 3: Learning from Asia
Asia has some of the most advanced digital commerce retailers in the world. Nick Miles, IGD Head of Asia Pacific International Research will help us learn more from established markets such as South Korea (it has the highest online participation in the world) and a hugely competitive India (with Amazon, Alibaba and Walmart all present).
Facilitated by Toby Pickard

14.50  Networking break

15.15 The Shoppers of the Future 
Prepare for the future by understanding the shoppers of the future. Vanessa Henry, IGD’s Online Shopper Insight Manager will present our flagship research so you can understand future needs so you can upskill your business.

15.35 How to evaluate, work with and learn from start-ups, to drive innovation.
Digital Technology start-ups drive innovation and disruption in industry, the reason why half the Fortune 500 companies have disappeared since 2000. Hear from Louis Warner, COO of the start up accelerator, Founders Factory to understand how your organisation can learn from and work with nimble tech start-ups to understand where the next disruption will come from.

15.55 Start-up and innovation showcase 
We’ve handpicked four innovative businesses and they’ll each give us a quick-fire pitch to learn more.

16.25 Q&A with start-ups and networking drinks

DAY 2: Wednesday 17 October

09.00  Registration and Breakfast
Participants will be able to connect over breakfast with fellow delegates

09.00  How to accelerate eCommerce growth in Grocery
In this breakfast session, Profitero’s Director of Strategy and Insight Andrew Pearl, will provide an actionable framework for how FMCG brands, (both large and small) can grow and accelerate their online sales. Topics include: how to organise your business for e-commerce success, where to prioritise your online activity, and why it's critical to understand the digital shelf drivers that really matter.

10.00   Opening address

Future thinking

We hear from industry experts to understand how developments in technology will impact shoppers and the grocery industry.

10.10  Ocado’s latest innovations
It’s been a great year for Ocado and its advanced Smart Platform will shortly be launching in North America and other European countries. The business constantly invests in the Platform so hear from Alice Mannion, Ocado’s Head of Grocery Merchandising and Product on its latest developments and how you can drive sales.  

10.30  JD.Com artificial intelligence and automation
JD.Com is leading the way with its use of artificial intelligence and robotics and we will hear from Yuguang Han, their Senior Product Manager to understand their latest developments and what we need to prepare for.

10.50  How are retailers integrating offline and online
Hear from Beth Marchant, Senior Product Owner, Instore Digital at Sainsbury’s on how digital commerce is developing in the business and learn from how it’s changed to provide shoppers with a seamless online and offline experience.

11.10  How should manufacturers respond to innovation?
We’ll hear from Tom Pickford, P&G’s Director E-Business for Europe, India, Middle East and Africa to understand how the business is using digital innovation to grow the business.

11.30  Future thinking question and answer panel
An opportunity for the audience to ask questions to our panel of experts including Sean O’Neill, Director Technology Product & Data Platforms at Tesco, Alice Mannion Ocado’s Head of Grocery Merchandising and Product, Sam Sudlow COO at Brand View, Boris Lokschin, Co-CEO at Spryker and Simon Mayhew Online Insight Manager at IGD

11.55 Closing Address

12.00 Lunch

13.00  Breakout sessions

We have something for everyone with three different breakouts available for you to choose from. The sessions will include a presentation and give you the opportunity to ask questions.

Breakout session 1: Packaging best practice and global last mile innovations
Hear from Rachel Jeans, Amazon’s Consumables Operations Product Manager for the EU, to understand the importance of packaging in the ecommerce supply chain, what good looks like and how to achieve it. Fulfilment is getting quicker and more convenient so Alistair Balderson, Head of Supply Chain Insight at IGD will provide examples from across the globe to help you understand how online is innovating to meet new shopper missions.
Facilitated by Toby Pickard

Breakout session 2: The perfect digital shelf
Hear from Richard Gibbons, Global eCommerce Customer Development Director at Kellogg’s and Brandview's Marketing Manager, Robert Nowell to understand what the perfect digital shelf looks like across the globe and how it can be maintained.
Facilitated by Simon Mayhew

Breakout session 3: How to activate your NPD online
Online grocery shoppers are some of the most engaged shoppers with product innovation. Find out how to make the most of this opportunity by learning about a brand new piece of research into the role of NPD, product reviews and product sampling online. Sign up to this breakout session and hear from Bazaarvoice’s Director of Brand Strategy EMEA, Christopher Rapaport and IGD’s Online shopper expert, Vanessa Henry, who will share the findings from this exclusive research.
Facilitated by Guy Ousey

14.00  Breakout sessions

We have something for everyone with three different breakouts available for you to choose from. The sessions will include a presentation and give you the opportunity to ask questions.

Breakout session 1: Acting on impulse – how impulse CAN sell online
We often hear that you can’t sell impulse online. Chris Drumey, Digital Commerce Acceleration Director for Europe for Mars Confectionery is going to show us, with global best practice, how you can.
Facilitated by Simon Mayhew

Breakout session 2: Business to Business E Commerce - Too big an opportunity to miss
For some manufacturers, B2B is a large, untapped opportunity, so hear from an industry expert Lotte Tregear, Red Bull's E-Commerce Development Manager on how you can grow your business in the short and long term.
Facilitated by Toby Pickard

Breakout session 3: Europe - online and digital inspiration to learn from
There are some exciting developments in Europe, particularly in France and the Netherlands so we’ll hear from Thomas Pocher, Entrepreneur with E.Leclerc and development of pedestrian click and collect as well as IGD’s Head of Retail Insight for Europe, Jon Wright, on the latest developments in the region.
Facilitated by Guy Ousey

14.50  Networking break

15.15 A Scribblers view of UK online grocery and its wider context  
We often hear that e-commerce is unprofitable so to discuss the topic in more detail and understand online in the context of wider retail we have Dr Clive Black, Head of Research at Shore Capital.

15.40 Digital - The convenience opportunity
With quicker fulfilment, online can support new shopper missions. Hear from Chris Conway, Head of Digital at Co-op, about how digital commerce is developing in the business and the opportunities for manufacturers.

16.05 Anticipating and serving customer needs (through science!)  
Hear from Sean O’Neill, Director Technology Product & Data Platforms at Tesco on its latest digital and online developments and what it means for manufacturers.

16.30 Concluding remarks and close

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