Working together to drive business growth

Learn effective strategies and practical steps to deliver real change in-store

IGD Category Management and Shopper Marketing Summit 208



Latest confirmed speakers:



Our new-look event returns bigger and better in 2018!

  • More interaction – attend interactive breakouts, including bitesize learning sessions
  • More insight – hear the latest research from more IGD experts
  • More retailers – learn from leading retailers on what they are looking for from category managers and shopper marketers

This event is a best practice and networking platform which facilitates collaboration between suppliers, retailers and solution providers who need to work together to:

1) Understand and meet shopper needs

2) Deliver best-in-class category management and shopper marketing

3) Drive business growth

Category Management and Shopper Marketing 2018 brings together two days of leading retailers, ground-breaking manufacturers and innovative insight providers sharing best practice case studies to provide you with inspiration and ideas to apply to your business. Join us for Europe's leading category management and shopper marketing annual event to ensure your business stays ahead.

Why should I attend?


Gain effective strategies to deliver change in-store, category sales and profit growth

Hear the latest case studies from speakers as well as bitesize learning opportunities on how to deliver the learning.


Hear from leading speakers from retailers and manufacturers

Gain insight and inspiration from key industry figures to maximise your category success in an increasingly competitive market.


Exclusive new research from the IGD Shopper Insight Team

The IGD team will share its new research on where category management will evolve to in 2025.

What will I learn?

  • Effective strategies to improve your category management skills
  • Expert speakers from retailers and suppliers will share what works
  • Practical steps to help deliver real change in-store, and category sales and profit growth
  • Tips on how retailers and suppliers can work together to deliver a joint category plan
  • Knowledge on how to get genuine innovations on the shelf
  • Understanding of how well your category plans are being implemented in store
  • IGD latest category benchmarking research
  • The future shopper and retail trends to take advantage of

Programme overview

DAY 1 - STRATEGY: 19 June

Breakfast briefing
Over a continental breakfast you will gain key insights from leading industry experts.

Foresight to strategy and vision
In the current market the future is hard to predict. What steps can you take to ensure your strategies and plans are fit to take advantage of the future opportunities? What impact will Brexit have in the years to come? Hear from our experts on what the future holds and what that could mean for you, as well as find out from a leading supplier how they have ensured plans and initiatives are driven by foresight.

Building productive collaborative partnerships
Stepping away from the commercial conversation. How are suppliers and retailers building productive collaborative relationships? Hear from leading suppliers and retailers on what best practice looks like and the results it can deliver. Put your questions to a panel of experts on how to improve collaboration and breakdown the barriers to success.

Breakout sessions
You’ll be able to choose two out of three breakout sessions, on different themes, all running at the same time.

Building strategies by channels
Shoppers don’t shop by channel, but they shop where their needs now can be fulfilled. How do you ensure you are delivering your strategy successfully between the differing channels to meet the shoppers missions? Hear from leading players in convenience and digital on how to build successful plans to deliver your shoppers mission needs.

Networking drinks


Registration and breakfast
Participants will be able to connect over continental breakfast with fellow delegates.

Compelling, inspiring and innovative solutions
What does it take to get an initiative to store? Hear from retailers and leading suppliers how they managed to deliver in-store success. How collaboration and creativity helped deliver great implementation and success. Hear from IGD retail analysts on the latest best practice of retailing from across the globe and the future of retailing.

Breakout sessions
You’ll be able to choose two out of three breakout sessions, on different themes, all running at the same time.

Delivering events, occasions and channel solutions
What does it take to deliver a successfully event, an occasion across different channels. Leading players will take you through how they have taken advantage of usage occasions and events with their brands. Hear how to best take advantage of the online channel.


Don’t just take our word for it. Here’s what some of the 300+ delegates at the 2017 event said:

"Expert speakers, fabulous cases, inspiring ideas applicable to my business and my market."

"More than anything it's the thought provoked by watching peers present how they are approaching similar tasks, followed by the thinking time away from typical day role."

"Extremely useful for understanding what is going on in the world of category management and benchmarking where my business sits in comparison."

"The industry’s leading CatMan event."

"Great, memorable, inspirational."

"Quality speakers and content."

"Informative and inspiring."

Category Management and Shopper Marketing Summit 2018 pass benefits

Benefits Full Summit Pass*
Day Pass
limited availability
Access to IGD Event App
Session booking pre-conference  
All content post conference  
IGD workshops access  
Networking drinks
Full price £950 £1,550 £625 £999

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Please review the benefits above, select all of the tickets you wish to purchase using the tick boxes below.

Category Management & Shopper Marketing Summit 2018

Pricing information*

Limited availability.

  • As part of IGD’s commitment to help small businesses to grow, IGD is offering a small business rate for this event. To qualify for a discounted rate, you will need to be a small manufacturing business with a global turnover of less than £10 Million.
  • The full summit pass is non-transferrable and cannot be shared with a colleague across the two day event. Day 1 and Day 2 tickets are available.
  • The 5 for 4 discount is available only at the time of purchase. Additional colleagues cannot be added to an existing booking. If you wish to register more than 5 delegates, please contact us directly at for assistance.

Cancellation fees

Cancellations and name changes to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Additional information

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

Category Management and Shopper Marketing Summit 2018


Full Summit Pass

IGD Members
£950 | €1140

£1550 | €1860

One Day Pass

IGD Members
£625 | €750

£999 | €1020

Prices displayed ex-VAT. 

Watch highlights from this year’s summit