Often there are many partners but there can only be one leader…
So, what are category leaders and how do they differ from category partners? If you are looking to develop your capabilities in category management and aspire to lead the category agenda, this virtual workshop is for you.
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
What to expect in our 2021 workshops
The food and grocery industry experienced big changes in 2020.
To help keep you at the forefront of these developments, our FMCG experts will highlight the latest best practice examples and innovation from around the world. They’ll also give you insight into what this means for your business.
Now, more than ever, online and digital solutions are playing a massive part in the industry. We’ve also made sure our latest workshop content focuses on what this means for your function today and in the future.
This workshop is for experienced category managers who want to demonstrate their leadership capabilities and are eager to be at the forefront of change.
Led by IGD’s category management expert Simon Attfield, you’ll take part in a programme of interactive and engaging virtual workshops. That will introduce you to practical tools you can take away and implement in your day to day right away.
Workshop themes and agenda
DAY 1 - Duration: 1hr 45mins
Defining category leadership
Engaging internal teams
DAY 2 - Duration: 1hr 45mins
Developing a category vision and drivers
DAY 3 - Duration: 1hr 45mins
Build category plans
Better productive partnerships
Meet the trainer
Simon Attfield, Strategy & People Solutions Manager
Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.