07-08-09 JUNE

09:45AM-11:30AM BST

12-13-14 OCTOBER

13:45PM-15:30PM BST

Often there are many partners but there can only be one leader…

So, what are category leaders and how do they differ from category partners? If you are looking to develop your capabilities in category management and aspire to lead the category agenda, this virtual workshop is for you.

The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.

What to expect in our 2021 workshops

The food and grocery industry experienced big changes in 2020.

To help keep you at the forefront of these developments, our FMCG experts will highlight the latest best practice examples and innovation from around the world. They’ll also give you insight into what this means for your business.

Now, more than ever, online and digital solutions are playing a massive part in the industry. We’ve also made sure our latest workshop content focuses on what this means for your function today and in the future.

Workshop Overview

This workshop is for experienced category managers who want to demonstrate their leadership capabilities and are eager to be at the forefront of change.

Led by IGD’s category management expert Simon Attfield, you’ll take part in a programme of interactive and engaging virtual workshops. That will introduce you to practical tools you can take away and implement in your day to day right away.

Learning outcomes


Understand what category leadership is.

Category Management

Learn what you should embed into your strategic thinking and category development.


Ensure productive plans and meetings with your retail partners.


Develop collaborative category visions with your retail partners.


Lead the category agenda and keep a strategic focus.

Workshop themes and agenda

DAY 1 - Duration: 1hr 45mins

Defining category leadership

Engaging internal teams

DAY 2 - Duration: 1hr 45mins

Developing a category vision and drivers

DAY 3 - Duration: 1hr 45mins

Build category plans

Better productive partnerships

Simon Attfield

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Category Leadership
Virtual Category Leadership




Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & conditions.

IGD reserves the right to reject any order at its discretion. To redeem your 5 for 4 discount across all workshops, email [email protected]


Cancellations to be confirmed in writing

Over 30 days notice - Full refund

15 - 30 days notice - 50% refund

Less than 15 days notice - No refund/transfers

Please email [email protected]