28-29-30 JULY



12-13-14 AUGUST



IGD’s Advanced Category Management Techniques virtual workshop is the perfect solution to enhance your professional knowledge. If you are experienced in Category Management and have ideally attended our Successful Category Management workshop, then this is the next step in your learning journey.

The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.

Workshop overview

Through this virtual classroom experience, you will develop your category management techniques and learn to build better proposals. Our experts will introduce you to new tools and techniques that will improve how you deliver your recommendations. And unlock opportunities that bring value for your business and partners.

This workshop will review the 6 stages of a category management process that IGD experts have identified. From analysis and opportunities to engaging partners and implementation.

Led by IGD's category management expert Simon Attfield, you'll take part in a programme of interactive and engaging virtual classroom sessions. If you are in a category management role with a few category reviews under your belt, then this is a great opportunity to develop your expertise and learn something new!

Learning outcomes

News tools to analyse the data and size the opportunities in your category.

Build future thinking into every step of your category plans.

Build more sophistication into ranging recommendations, including building composite ranks.

Develop a robust review process for category initiatives.

Ensure better implementation of your recommendations with your retail partners.

Workshop themes and agenda


  • Analytical tools for understanding performance
  • Identifying and measuring opportunities
  • Building future first plans and prioritising tactics


  • Advanced ranging techniques
  • Incorporating productivity and profitability
  • Category management led innovation


  • Implementation and review
  • Productive external engagement

Meet the trainer

Simon Attfield

Simon Attfield, People Solutions Manager

Simon tutors on our open workshops and works with a range of clients to develop and deliver bespoke programmes. Simon has 20 years experience across sales, trade marketing and category management. Prior to IGD he headed up the customer marketing team at Tata Global Beverages and has also worked with Britvic, Clairol and Procter & Gamble.

Do you need a tailored capability programme designed for your team?

Get in touch to find out how we can facilitate customised online training courses for you and your teams.

Virtual Advanced Category Management Techniques




Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.

To redeem your 5 for 4 discount across all workshops, email [email protected]


Cancellations to be confirmed in writing

Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers

Please email [email protected]