IGD’s Advanced Category Management Techniques virtual workshop is the perfect solution to enhance your professional knowledge. If you are experienced in Category Management and have ideally attended our Successful Category Management workshop, then this is the next step in your learning journey.
The food and grocery industry experienced big changes in 2020.
To help keep you at the forefront of these developments, our FMCG experts will highlight the latest best practice examples and innovation from around the world. They’ll also give you insight into what this means for your business.
Now, more than ever, online and digital solutions are playing a massive part in the industry. We’ve also made sure our latest workshop content focuses on what this means for your function today and in the future.
Through this virtual classroom experience, you will develop your category management techniques and learn to build better proposals. Our experts will introduce you to new tools and techniques that will improve how you deliver your recommendations. And unlock opportunities that bring value for your business and partners.
This workshop will review the 6 stages of a category management process that IGD experts have identified. From analysis and opportunities to engaging partners and implementation.
Led by IGD's category management expert Simon Attfield, you'll take part in a programme of interactive and engaging virtual classroom sessions. If you are in a category management role with a few category reviews under your belt, then this is a great opportunity to develop your expertise and learn something new!
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.