IGD’s Advanced Category Management Techniques virtual workshop is the perfect solution to enhance your professional knowledge. If you are experienced in Category Management and have ideally attended our Successful Category Management workshop, then this is the next step in your learning journey.
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
Through this virtual classroom experience, you will develop your category management techniques and learn to build better proposals. Our experts will introduce you to new tools and techniques that will improve how you deliver your recommendations. And unlock opportunities that bring value for your business and partners.
This workshop will review the 6 stages of a category management process that IGD experts have identified. From analysis and opportunities to engaging partners and implementation.
Led by IGD's category management expert Simon Attfield, you'll take part in a programme of interactive and engaging virtual classroom sessions. If you are in a category management role with a few category reviews under your belt, then this is a great opportunity to develop your expertise and learn something new!
- Analytical tools for understanding performance
- Identifying and measuring opportunities
- Building future first plans and prioritising tactics
- Advanced ranging techniques
- Incorporating productivity and profitability
- Category management led innovation
- Implementation and review
- Productive external engagement
Meet the trainer
Do you need a tailored capability programme designed for your team?
Get in touch to find out how we can facilitate customised online training courses for you and your teams.