Future of retail - long term planning

Date : 01 March 2018

Client: A major multinational supplier for the grocery market

The challenge:

The client wanted as accurate a picture as possible of the future of the European grocery market to inform their long-term planning. They needed predictions of what shopper behaviour, shopper lifestyles, and the retail environment will look like in 2030 and beyond to better understand what the future holds for their various brands.

How we helped:

  • We worked with the client, blending our data and knowledge of macro-trends with their expertise across their categories and brands
  • We planned and managed a series of workshops and exercises with the client to generate the most accurate predictions possible for:
    • Shoppers
    • Retail
    • Different categories
  • With the client, we developed a framework for the store of the future.
  • The project lasted a year and was refreshed repeatedly to account for rapid changes in the political landscape
  • We have been called back in to run further workshops to assess the implications of macro changes for the client’s categories

The outcome:

  • The work has been fed into future plans across the client’s businesses
  • The project lasted a year and was refreshed repeatedly to account for rapid changes in the political landscape
  • We have been called back in to run further workshops to assess the implications of macro changes for the client’s categories

Research

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