Shopper insights on front of pack nutrition labelling

Date : 16 January 2020

Read our latest research on shoppers’ use and understanding of front of pack nutrition labelling.


Shoppers are increasingly interested in health and are using nutrition information to help them to make better choices. Read this report to understand how shoppers feel about front of pack (FOP) nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.