Shopper insights: Front of pack nutrition labels

Date : 15 January 2021

Hannah Skeggs

Nutrition & Scientific Affairs Manager

Although shoppers are becoming more health conscious because of COVID-19, less frequent shopping trips and increased use of online has resulted in fewer shoppers looking at front of pack nutrition information.


In this presentation, Senior Shopper Insight Manager - Michael Freedman and Nutritionist - Hannah Skeggs explore:

  • how shoppers feel about front of pack (FOP) nutrition labelling
  • how well they understand them
  • how they use labels and health claims to make purchasing decisions