In these unprecedented circumstances, health, wellness and food are increasingly important to consumers. To help your business plan for the pandemic and beyond, IGD has developed hypotheses of how the UK health and wellness agenda will evolve in the short and longer term.
There’s no doubt that Coronavirus has transformed many aspects of our lives in the past months and will continue to do so for the foreseeable future.
Within the food and consumer goods industry the impact has already been significant. Many companies are continuing to deal with the day-to-day challenges however some are starting to prepare for the future.
To help the industry plan for the next stages of the pandemic and beyond, IGD has developed hypotheses of how the situation could influence the health and wellness agenda in the UK. We have created these by listening to shoppers and industry stakeholders and familiarising ourselves with available research on previous challenges such as the 2008 recession and 2002 SARS outbreak.
This document will help inform your business planning processes, and we’ll provide updates and shopper data as the situation evolves.