Watch this video to discover how health and wellness trends could evolve in a post Covid-19 world, along with our latest shopper insights and the implications for the short and longer term.
Almost three months into lockdown in the UK, there’s no doubt that Coronavirus has changed the way people prioritise their health and wellness. Prior to the crisis, IGD’s 2019 health deep dive saw shoppers talking more holistically about health and this has been amplified during lockdown:
- 42% say the outbreak has change how they value food as an essential1
- 63% of adults say it’s more important to be active than before the crisis2
- The use of technology solutions to support mental health has increased
We’ve seen a significant shift in consumer behaviour in the past months, and now want to help the industry plan for the next stages of the pandemic and beyond.
IGD has developed six hypotheses of how health and wellness trends could evolve. Watch this video to discover these, along with our latest shopper insights and the implications for the short and longer term.
References: 1.Yougov, April 2020. 2. Savanta ComRes report, April 2020