COVID-19 and EU Exit shopper stockpiling 6-7January

Date : 08 January 2021

Latest IGD research conducted 6-7 January has shown that 45% of shoppers claimed to have stockpiled or bought extra recently due to COVID-19. This has declined from 53% in research conducted 18-20 December.

Stockpiling is highest among 18-34s (50%), ABs (56%) and those living in London (61%).

In comparison, claimed stockpiling due to the UK leaving the EU is lower and stable at 21% (24% in December). This rises to 42% in London.

Current shopper stockpiling – COVID-19 vs EU Exit


Source: IGD Research, 06-07 Jan’21. Base: 1,074

Top categories being stockpiled are tins and packaged foods, alcohol hand sanitiser and toilet paper. Similar categories are being stockpiled for EU Exit.

Similar categories being stockpiled for COVID-19 as EU Exit


Source: IGD Research, 06-07 Jan’21. Base: 1,074

38% plan to stockpile due to COVID-19 (compared to 42% in December) and 21% plan to stockpile due to EU Exit (29% in December).

The supply chain remains resilient.

More economic news and analysis