Latest IGD research, conducted 8-10 January, shows that half of shoppers claimed to have stockpiled or bought extra recently due to COVID-19. This has increased from last week though is still lower than previous levels, particularly last April, when it reached 64%.
Stockpiling is highest among 18-44s (62%) and those living in London and Northern Ireland (both 65%).
In comparison, claimed stockpiling due to the UK leaving the EU is lower at 26%. This rises to 33% of ABs and 46% in London and 31% in Northern Ireland.
Current shopper stockpiling – COVID-19 vs EU Exit
Source: IGD Research, 08-10 Jan’21. Base: 1,072
Top categories being stockpiled are tins and packaged foods, alcohol, toilet paper, hand sanitizer and cereals. Similar categories are being stockpiled for EU Exit.
Similar categories being stockpiled for COVID-19 as EU Exit
Source: IGD Research, 06-07 Jan’21. Base: 1,074
There are now more shoppers who plan to stockpile or buy extra due to COVID-19. 45% plan to stockpile due to COVID-19 compared to 38% last week.
This is higher among those living in London (63%) and Northern Ireland (50%) and among 18-44s (58%).
Planned shopper stockpiling – COVID-19 vs EU Exit
Source: IGD Research, 11-13 Dec’20. Base: 1,093
More than a quarter (27%) plan to stockpile due to EU Exit, up from 21% last week.
The supply chain remains resilient.
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