Article list

21 January 2015
Discover how to overcome resource challenges and create effective category plans through careful prioritisation, clever planning and teamwork. IGD has been surveying suppliers about their category management experiences for over a decade. Resources and time have consistently been highlighted as the top barriers to successful category management. Only one in four supplie...
19 January 2015
The recession shook people into new ways of shopping. Our ShopperVista research shows that shoppers started to put more time and effort into their grocery shopping to help them find the best value. This has stuck, despite more shoppers telling us they’re now feeling better off. Shoppers tell us they are hunting for good value and, while price is important, value is still more than just price...
19 January 2015
Our ShopperVista data reveals that shoppers are putting more time and effort into their grocery shopping to help them find the best value. But are these value perceptions determined by retailer brands in their entirety or specific products? IGD's Vanessa Henry investigates where price investment really pays off. While price is important, shoppers are not simply looking for the cheap...
02 December 2014
Ben Miller and Vanessa Henry appeared on BBC News Channel and BBC Breakfast to discuss our Christmas 2014 shopper research data. You can watch the interviews below. SHOPPER INSIGHT FOR REGULAR UPDATES SIGN UP
27 November 2014
Spending on Christmas food and drink is set to be worth £20bn this year, which represents growth of 1.2% compared to last year when £19.7bn was spent. Decline of the big Christmas shop Joanne Denney-Finch, IGD chief executive, said: “Even at Christmas, shoppers are still looking for ways to help manage their finances. As we’ve seen over the rest of this year, the big weekly shop is in de...
26 November 2014
The Unilever / Sainsbury’s job swap started in 2013 as a way of developing talent and career development within the respective businesses. The 6 month initiative, which had sponsorship at Supply chain Director level, was about putting colleagues into roles in a different part of the supply chain to stretch their understanding and widen their thinking. The jobs the colleagues went into were fr...
26 November 2014
Introduced in 2013, the Nestlé/Sainsbury’s job swap is an ongoing initiative designed to develop talent and progress career development. Sponsored at supply chain director level, the six-month initiative is about challenging employees’ versatility by placing them into supply chain roles within a customer (Sainsbury’s) or a supplier (Nestlé). The employees are given high levels of responsibility...
13 November 2014
In the third and final article in his series on buyer relationships, Graham Dorrington considers the changing role of the account manager. The first part of this three part series looked at truly understanding the customer's strategy and business model, while the second outlined how to develop compelling category based commercial propositions. The changing role of the account...
11 November 2014
Twitter went in to overdrive when HRH Queen Elizabeth II sent her first tweet in October 2014 and just a couple of weeks later, the John Lewis Christmas advert went viral on social media channels before even hitting our TV screens. IGD's Senior Online and Digital Analyst Lisa Byfield-Green explores the risks and opportunities that social media poses for brands. The Queen's presence on Tw...
05 November 2014
Guy Thallon is Group Sustainability and Research Manager at Produce World Group, who sponsored several places at the Nottingham summer school for the first time in 2014. Here, Guy tells IGD Nutrition and Scientific Affairs Manager, Hannah Pearse, why they believe in the initiative and why he thinks more companies should get involved. What kind of business is Produce World Group? Produce W...