16 July 2015
With food discounters Aldi and Lidl, and high street and big box players like Poundland, Poundworld, 99p Stores, Home Bargains and B&M continuing to grow, IGD retail analyst Priya Chandarana explains the three key things that you need to know in order to do business with the discount sector.
1. Ask: what is their brand strategy
The current ‘Shop a Lidl Smarter’ campaign is a new strategy fo...