Article list

05 October 2015
In this 60 second learning, IGD Category Insight Manager Simon Attfield highlights three checks that will help you identify sustainable trends. Learning with IGD newsletter Keep up to date with the latest learning news, straight to your inbox. SIGN UP HERE Want to learn more on this topic? CONTINUE MY LEARNING ...
02 October 2015
Courageous Success Development Partner Liz Mortley provides us with some insight into the benefits of taking the positivity challenge. Mission to survive When Bear Grylls threw 12 celebrities deep into the jungle of Costa Rica, he knew that approaching the challenges and their new surroundings positively would be a key element to how well they would cope. As he said in the show...
02 October 2015
Most food and grocery shoppers say they will use their own bags, when the mandatory charge for single-use carrier bags starts today (Monday) in England. The latest IGD ShopperVista research finds: Two-thirds (64%) of shoppers plan to use bags for life A fifth (19%) say the charge won’t affect them as they already use their bags for life Vanessa Henry, IGD ShopperVista Insigh...
01 October 2015
Coca-Cola Enterprises (CCE) gathered data to evaluate the opportunity for redistributing excess or sub-standard product to charities and animal feed, rather than sending it to anaerobic digestion. What was the issue/what initiated the project? Historically, CCE has tended to favour anaerobic digestion as the method for disposing of excess or sub-standard products. However, c...
01 October 2015
With 75% of shoppers wanting more choice in the types of world foods available in their local supermarkets, we look at how tastes have evolved and what types of shoppers want which international foods As we travel more often and to a wider range of locations, British shoppers have developed an insatiable appetite for exotic tastes in their own home.  This is reflected in the variety o...
30 September 2015
The winners in UK food and grocery will be those that continue to embrace shopper power and create solutions to keep pace with changing shopper habits. This is one of the predictions based on new research, outlined in a speech today by IGD chief executive Joanne Denney-Finch. She also predicts over the next three years: The big weekly shop will keep getting smaller Major changes in...
24 September 2015
Last night (Tuesday), more than 650 leading figures from food and grocery companies gathered at the annual IGD Awards in London, toasting the industry’s hard work, commitment and innovation during a year that has been full of challenges. The winners of the IGD Awards were selected by some of the industry’s top people, including representatives from IGD and companies from across the food a...
11 September 2015
A post-Leading Edge Conference 2015 thought So, 3 days have passed since your learning extravaganza. I am confident that by now you will have been entertaining both family and colleagues with ‘Reggae’ versions of all current and past chart songs… More importantly, I am eager that you STOP…think…and reflect on the action that you have taken since the day. I spoke with many of you on T...
11 September 2015
A post-Leading Edge Conference 2015 thought So, 3 days have passed since your learning extravaganza. I am confident that by now you will have been entertaining both family and colleagues with ‘Reggae’ versions of all current and past chart songs… More importantly, I am eager that you STOP…think…and reflect on the action that you have taken since the day. I spoke with many of you on T...
10 September 2015
With more sources of data available to today’s market analysts than ever before, insights should be much more robust. However such diversity of information does raise a couple of challenges: What is the most appropriate data to use to answer the business question? Why are these two data sources showing different things? IGD category insight manager Simon Attfield provid...