Article list

25 April 2019
Singapore’s grocery market is forecast to see steady growth to SGD9.9bn by 2023, up 14.5% from 2018, according to the latest forecasts from international food and consumer goods researcher, IGD Asia.  Nick Miles, Head of Asia-Pacific at IGD, says: “By 2023, Singapore will be the 23rd largest grocery market in Asia, with a strong economy supporting high spend per capita. Although Singapore is...
24 April 2019
The Brexit deadline has shifted for a second time and October 31st is the new date to circle in the calendar, unless a withdrawal deal can be ratified before then. As the politicians regroup, companies are working through what this lengthy extension means for them. Here’s our concise guide to five current business considerations. 1. Contingency planning Contingency planning for Brexit ...
23 April 2019
As well as affecting our physical health, what we eat can also affect how we feel. But can you really attribute a bad day in the office to yesterday’s leftovers for lunch? In this article, Natasha explores the relationship between what we eat and how we feel, and shares some tips on keeping happy and healthy at work. Food and mood There are many ways that foods can affect how we ...
23 April 2019
With over half of people globally wanting to increase their fibre consumption and government recommendations much higher than current intake levels, there’s an opportunity for businesses to meet trends and achieve existing product formulation goals.   Download this PDF to understand the opportunities for reformulating with fibre. DOWNLOAD INFOGRAPHIC AS PDF ...
23 April 2019
At IGD, we’ve identified ‘help me be healthy’ as a trend we expect to shape and influence the retail market in 2019 and beyond. Here’s how businesses are inspiring shoppers to lead healthier lives.   Engaging with children Retailers and brands have been working to make healthier food more appealing to children. To encourage healthy eating, a growing number of retailers are o...
23 April 2019
Health remains high on the list of shopper priorities. According to our latest research, more than 8 out of 10 shoppers are actively trying to improve their diets, with eating more fruit and vegetables cited as the top aspiration i .   Top five activities undertaken to improve diet ii Few of us are eating enough fruit and vegetables The UK government recommends that ...
23 April 2019
Nestlé showed its exceptional shopper knowledge with this innovative, fun solution to attract new Asda shoppers to the coffee category. How Nestlé engaged with shoppers Nestlé wanted to drive penetration of Nescafé Original with younger shoppers in Asda. It created special packs of limited-edition Cheeky Mugs (in four designs) and a jar of Nescafé Original. It encouraged engagement with s...
23 April 2019
Our 2018 winner, Musgrave’s Centra, showed true shopper understanding, using insight to achieve outstanding results. How Centra overhauled its brand Between 2015 and 2016 Centra identified a burning need to change and redefine its convenience offer. The food landscape and consumer tastes in Ireland were changing, affecting the convenience channel. Adopting a comprehensive shopper insight ...
17 April 2019
With 85% of British shoppers currently taking steps to have a healthier diet, 28% say they would prefer to buy healthier alternatives to chocolate eggs at Easter, according to the latest shopper insights from research and training charity IGD. The highlights from IGD’s research include: A quarter of shoppers (25%) will be catering for special dietary requirements over the Easter weeken...
15 April 2019
With Easter around the corner, here’s a timely reminder on why you must make the most of seasonal events. You can download our free report for inspiration on ways to capture seasonal spend . To create closer connections with shoppers Shoppers are increasingly looking to businesses to meet their needs and aspirations in areas like social and environmental responsibility, and health.  ...