Ubamarket, our award-winner, used digital innovation to make shopping easier. Its in-store app makes it easier for shoppers to find and pay for items.  How Ubamarket transformed the way we shop Ubamarket is a revolutionary new end-to-end, in-store retail app. It guides shoppers to their items, enables them to scan as they shop, and delivers personalised offers. The app links directly to s...

According to WRAP's research and estimates compiled by the Food and Agriculture Organization of the United Nations (FAO), approximately one-third of all food produced in the world is lost or wasted. To counter the enormous human and environmental costs of food waste, the UK government is considering legislation to deal with the issue. In September 2018, in partnership with WRAP we launched t...

Singapore’s grocery market is forecast to see steady growth to SGD9.9bn by 2023, up 14.5% from 2018, according to the latest forecasts from international food and consumer goods researcher, IGD Asia.  Nick Miles, Head of Asia-Pacific at IGD, says: “By 2023, Singapore will be the 23rd largest grocery market in Asia, with a strong economy supporting high spend per capita. Although Singapore is...

The Brexit deadline has shifted for a second time and October 31st is the new date to circle in the calendar, unless a withdrawal deal can be ratified before then. As the politicians regroup, companies are working through what this lengthy extension means for them. Here’s our concise guide to five current business considerations. 1. Contingency planning Contingency planning for Brexit ...

At IGD, we’ve identified ‘help me be healthy’ as a trend we expect to shape and influence the retail market in 2019 and beyond. Here’s how businesses are inspiring shoppers to lead healthier lives.   Engaging with children Retailers and brands have been working to make healthier food more appealing to children. To encourage healthy eating, a growing number of retailers are o...

With over half of people globally wanting to increase their fibre consumption and government recommendations much higher than current intake levels, there’s an opportunity for businesses to meet trends and achieve existing product formulation goals.   Download this PDF to understand the opportunities for reformulating with fibre. DOWNLOAD INFOGRAPHIC AS PDF ...

As well as affecting our physical health, what we eat can also affect how we feel. But can you really attribute a bad day in the office to yesterday’s leftovers for lunch? In this article, Natasha explores the relationship between what we eat and how we feel, and shares some tips on keeping happy and healthy at work. Food and mood There are many ways that foods can affect how we ...

Nestlé showed its exceptional shopper knowledge with this innovative, fun solution to attract new Asda shoppers to the coffee category. How Nestlé engaged with shoppers Nestlé wanted to drive penetration of Nescafé Original with younger shoppers in Asda. It created special packs of limited-edition Cheeky Mugs (in four designs) and a jar of Nescafé Original. It encouraged engagement with s...

Our 2018 winner, Musgrave’s Centra, showed true shopper understanding, using insight to achieve outstanding results. How Centra overhauled its brand Between 2015 and 2016 Centra identified a burning need to change and redefine its convenience offer. The food landscape and consumer tastes in Ireland were changing, affecting the convenience channel. Adopting a comprehensive shopper insight ...

With 85% of British shoppers currently taking steps to have a healthier diet, 28% say they would prefer to buy healthier alternatives to chocolate eggs at Easter, according to the latest shopper insights from research and training charity IGD. The highlights from IGD’s research include: A quarter of shoppers (25%) will be catering for special dietary requirements over the Easter weeken...