Welcome to new ShopperVista

Date : 16 September 2011
Welcome to new ShopperVista

ShopperVista is home to all the shopper insights you'll ever need. At IGD, we’re in touch with shoppers every day of the year to bring you fresh insights about their attitudes, motivations and what they expect to do in the future.

Since the launch of ShopperVista, feedback from our customers about the value of our research has been really positive. We’ve kept listening, and we've continually developed ShopperVista to help you get even more value from the service.

Here are four great ways ShopperVista can help you:

1. Themes first

Our users have told us that they come to ShopperVista not just to read our latest research but also for our help with answering a question or solving a problem. So to make it easier to find specific information, we have now grouped all our shopper insights around the six themes that matter most to you – from shopper outlook and confidence, to promotions and health.

It’s a broad range of topics relevant to many FMCG functions, from trade marketing and NPD, to commercial teams and finance. Each topic now has a theme hub page, giving you all the latest findings from IGD’s shopper research programmes.

Shopper outlook Retail channels Private label & brands
Promotions and loyalty Ethics and health In-store


2. Update your regular reports – quickly

Each month we ask more than 1,000 shoppers across Britain about their food and beverage shopping habits – what they claim to do, why they do it and what they expect to do in the future. You’ve told us how important the third of those is, and we know ShopperVista’s analysis of future behaviours is frequently used by a range of people from NPD to business planning.

ShopperVista Collage

As such we've made it even easier to get straight to the latest monthly tracking slides in ShopperVista, ready for them to be dropped directly into a board reporting pack or a trade presentation.

3. Influence trade customers

Preparing for a meeting with a customer? Looking for evidence to support an initiative, such as a new launch or a listing review? ShopperVista can help. Every day, ShopperVista is used by insight teams, trade and shopper marketers, category managers, account managers and brand marketing teams to provide independent and credible shopper insights to support their initiatives with the trade.

IGD ShopperVista puts the shopper at the heart of your thinking. When you present insight from ShopperVista you can be confident of its independence and integrity. That's why retailers accounting for more than £120bn worth of grocery sales in the UK every year use ShopperVista within their own businesses.

Want to know more?

From management reporting to supporting business planning, inspiring thinking and guiding project teams, ShopperVista has insights to help put the shopper at the heart of your business – insights that are now easier to access than ever.

If you're currently a subscriber, you can start exploring the ShopperVista site and its benefits now by going to ShopperVista.igd.com and logging in. If you're not sure if your company has a subscription, email [email protected] to find out. Or simply get more of a flavour of what ShopperVista offers by downloading a few slides of sample content here.

Next steps:

Browse ShopperVista
See the range of ShopperVista reports
Download a free research extract
Contact us to see if you already have access

Shopper Insight