Trial products – helping Longley Farm redistribute trial Greek yoghurt

Date : 20 October 2022

Company Shop Group partnered with Longley Farm, a Yorkshire-based dairy products manufacturer, to redistribute surplus stock from trials of a new product. Surplus was occurring because the minimum batch size that they could make on their equipment to produce the new product was greater than the initial sales volumes being taken by the retailers.

Read the full case study to find out more about a solution that allows businesses to continue to bring new products to market, whilst knowing that there is a home for their surplus that delivers cost recovery and also creates environmental benefit.

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IGD is looking to share innovative ways that producers and manufacturers are working to redistribute surplus food. Get in touch via [email protected] if you have any case studies to share.