Is your company facing any of these challenges: improving capability, generating growth, and developing skill sets for the future?
Alex Edge, our head of people development solutions, shows how your peers have tackled them with expertise from IGD Solutions.
1. Challenge: improving capability skills
We know your budgets and resources are being reduced across training and learning. It’s becoming more challenging to justify spend on building capability skills, given the recent adoption of zero-based budgeting.
How we helped New Zealand Trade Commission members develop sales and negotiation skills
The Commission helps New Zealand companies to secure export business in the UK. It was very successful at securing meetings for exporters with their target customers. However, the rate of converting these into listings and sales was poor.
We designed and delivered an interactive two-day workshop to improve the capabilities of delegates from these companies. Our experts coached the delegates as they worked on an actual business opportunity, with input from real-life buyers.
Attending companies secured £10m worth of listings and distribution within multiple UK retailers. The programme is now part of the New Zealand Trade Commission’s annual exporter development scheme.
Read the full case study on New Zealand Trade Commission.
2. Challenge: identifying growth opportunities in a highly competitive market
Growth in many markets is increasingly hard to come by. Competitors are constantly stealing market share from each other; shopper needs are changing. As a result, you must think differently about managing a supply chain or commercial relationships, focusing more on adding value.
How we helped a snacks manufacturer enhance its commercial relationships
We worked with a UK-based snacks manufacturer to improve capability. Its manufacturing teams lacked understanding of the processes within retailers that caused demand fluctuations and impacted service levels.
We took senior manufacturing leads into store to experience a store supply chain. This helped them understand the end-to-end impacts of decisions they made much further up the chain.
Through a combination of hands-on experiences and facilitated workshops, the manufacturing team were able to build stronger relationships with retailers. The supplier also improved its Advantage group survey results.
3. Challenge: developing the right skills for the future
Thinking in silos is no longer an option. You must think more broadly, across the end-to-end value chain, to win in this increasingly competitive landscape.
In addition, the rise of technology means some roles are being replaced by automation. Some FMCG manufacturers are looking to move into robotics and big data. Skills are evolving and teams need different capabilities.
How we helped CHEP establish better commercial capability
We ran a Europe-wide training programme with CHEP. Already a world-leader in global logistics, its European team needed to build cross-functional capability across the organisation. CHEP wanted to improve the quality of conversations with its customers.
The blended learning programme – online learning, immersive experiences and hands-on activities –upskilled the team on the latest trends in food and grocery. CHEP improved relationships with its retailers, helping it launch new and more innovative projects.
Read the full case study on CHEP.
Upskill your team virtually with blended and online learning
We can deliver all our solutions remotely in a virtual classroom. Through interactive online courses, we’ll enhance your team’s professional knowledge across category management, supply chain, data and insight, account management and digital excellence.
Our workshops draw on case studies and inspiration from around the world. Our shopper marketing experts bring a wealth of experience from across the food and consumer goods industry. They know the skills your teams need, because they’ve been there themselves.
Learn how you can take one of our interactive courses online
Get a solution tailored to your needs
We can also provide personalised solutions to your people development challenges. Contact us to learn how we can help you and your business.
Meet our experts in people development
Alex has been working in the food and consumer goods industry for almost a decade. His background’s in supply chain management, where he specialised in building collaborative relationships between retailers and suppliers.
He heads up the people development arm of the IGD Solutions team, helping customers upskill in areas including category management, and turning data into insight.
The team has worked in major FMCG companies, and a range of functions including commercial, category, insights and supply chain. Our experts are skilled in areas from identifying development needs and providing strategic facilitation, to category training.