5 March 2021
Shopper confidence has increased again in February to -4, the highest level in over a year according to our latest Shopper Confidence Index results.
The increase is driven by the announcement of the planned easing of lockdown restrictions and the rapid rollout of the COVID-19 vaccination programme.
The landscape is likely to remain predominantly polarised. There’s elevated confidence among higher affluence groups, many of whom have built up savings during the pandemic. In contrast, confidence is likely to remain weaker among lower affluence groups due to lost incomes and negatively impacted employment prospects. We could see confidence continue to rise in the short-term following the extended financial support announced in the Budget.
The full IGD Shopper Confidence Index is available to subscribers on IGD ShopperVista