• Location in-store (e.g.: cannot be promoted at end-of-aisle)
• Location online (e.g.: cannot be promoted on home pages)
• Volume price promotions (e.g.: BOGOF)
• Free refills of HFSS drinks in out-of-home locations

Pre-packed food in the following categories may be affected, although specific items will be identified via nutrient profiling:

• Soft drinks
• Cakes
• Confectionery
• Ice cream
• Morning goods
• Puddings
• Biscuits
• Cereals
• Yoghurts
• Milk-based rinks
• Pizza
• Ready meals
• Meal centres
• Breaded and battered products
• Crisps and savoury snacks

Only stores over 2,000 sq ft will be affected, although this will include some larger convenience stores. This may be a particular issue for convenience chains with stores of varying size, as some stores will be affected by the new rules and others will not.

Specialist retailers (e.g.: chocolatiers) will have some exemptions.

A technical consultation will determine exactly how these measures are to be enforced – this is now underway and will conclude on 22 February.

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