How Walt Disney characters won The IGD Health and Wellbeing Award 2018

Date : 15 April 2019

Disney is committed to inspiring healthier future generations using the incredible power of its characters and stories. In 2014, Disney strengthened this in the UK through two programmes: Be healthy and Be active. It led to a wide range of programmes in 2018 to encourage healthier living.

What the judges said

Natasha Maynard, Nutrition and Scientific Affairs Manager at IGD, said: “Walt Disney’s Healthy Living programme particularly impressed the judges because it encompasses many different initiatives that are being implemented at great scale. In particular, the company has transformed its product range and partnerships with suppliers to make its portfolio healthier.

“Disney aimed to be best-in-class and no product was out of scope. The company’s ability to use the power of its characters as a force for good, to encourage children to make healthier choices, made Disney the obvious choice to win this award.”

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