IGD’s CEO, Susan Barratt, contributes to the BRC’s Retail Sales Monitor, providing insight on UK food and drink sales.
Food and drink sales in April continued the same trajectory seen in recent months; volume sales were negative and value sales were positive, driven by ongoing inflation. In response, retailers have been stepping up their support to shoppers, with further high-profile innovation and investment in loyalty schemes in April, providing access to better prices.
Despite the continued doom and gloom, IGD’s Shopper Confidence Index improved a little in April. Trust in the food and consumer goods industry saw a notable improvement, especially around availability, with 65% trusting the industry to maintain good availability compared to 58% the previous month. Despite rising costs, our data shows shoppers continue to prioritise health and sustainability. Some 87% of shoppers say they are trying to eat more healthily (88% April ‘22), and 79% claiming the impact on the environment was important to them when choosing what food or grocery product to buy (80% April ‘22).
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