A range of factors continue to disrupt supply chains including the war in Ukraine, labour shortages and the cost of living crisis resulting in more people switching products. This is covered in more detail in our latest Viewpoint report, “How bad is the economic storm?”. Download a free copy here.
Availability concerns remain high
In the latest consumer research conducted for IGD (18-20 November 2022) more adults (66% vs 60% in early September’22) experienced shortages of some food and groceries in-store or online recently. This is still high and compares with just 50% in July ’21.
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The chart above still shows that the trend over the last year is higher overall.
Eggs shortages driving increase in availability concerns
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Availability concerns are increasing the most for dairy including eggs (+9% since September). Record numbers of avian flu cases coupled with increased costs of production has led to supply chain disruption for eggs. In response, Tesco, Asda and Lidl have introduced restrictions on the number of eggs customers can buy.
This is the first time (since we started tracking this) that fresh produce is not the highest-ranking category for availability concerns.
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Availability concerns for diary including eggs is highest for those living in East Midlands (41%) and Scotland (33%) compared to just 19% in the North East.
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