Research involving over 6,000 UK consumers captures attitudes to healthy and sustainable diets, before, during and post COVID-19 restrictions
Our latest research reveals there is still a significant appetite for change among UK consumer to shift towards healthy, sustainable diets.
Over three years, we’ve undertaken consumer research with 6,000 UK consumers, to understand the opportunities for and barriers to positively shifting diets.
We have captured people's attitudes prior to healthy, sustainable diets, before, during and post COVID-19 restrictions and are now putting theory into practice with millions of UK shoppers, to drive tangible behaviour change in real life settings.
This wave of research was carried out between 30th July - 2nd August, after the lifting of restrictions in England in July.
Download to see brand new insights, drivers and barriers to change, plus practical steps your business can take to shift consumer behaviour.
Download PDF report
Sign up to our Healthy Eating newsletter to receive the latest Healthy Eating programme activities.