08 February 2012
A lot more people are now planning before going out to do their food and grocery shopping, compared to three years ago, according to the latest IGD shopper research published today.
Nearly seven in ten shoppers (67%) plan most of their food and grocery shopping before they even get to a store, up from 47% in 2008.
Checking their cupboards, fridges or freezers is the most popular form of pla...