IGD media spokespeople

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Alex EdgeAlex Edge, Supply Chain Insight Manager

Alex joined the supply chain team in 2015. He is responsible for helping companies ensure their supply chains deliver for customers, delivering thought leadership research and best practice insight for the industry.

Alex previously worked in the supply chain team at United Biscuits where he was responsible for the Tesco account. Alex helped transform the management of the account along with working on other transformational supply chain development initiatives.

Alex has over 10 years’ supply chain experience in various blue-chip companies along with a bachelor’s degree in Geography from Hertfordshire University.


Michael FreedmanMichael Freedman, Senior Shopper Insight Manager

Since joining IGD’s shopper team in January 2007, Michael has helped retailers and suppliers to develop successful and sustainable business strategies by better understanding shopper attitudes to food and retail related issues.

Michael has over 20 years’ agency and client-side experience in managing and conducting qualitative and quantitative research projects, delivering insight on emerging trends affecting the food and grocery industry, and his latest insight report explores how to maximise growth opportunities from post-millennial shoppers. Michael is an experienced presenter at industry events.

Michael was previously Senior Insight Manager at Which? conducting research to support campaigns for consumers to have access to safe, nutritious and good quality food at affordable prices. He also worked at world leading market research agencies GfK Market Research and Research International. Michael has a BSc (Hons) degree in Management Science from Manchester University and is a member of the Market Research Society.


Vanessa HenryVanessa Henry, Shopper Insight Manager

Vanessa joined IGD in October 2009. Since joining IGD, Vanessa has been involved in many of IGD’s leading shopper research projects covering a variety of themes. She now has responsibility for all of IGD’s shopper research on digital engagement and online grocery shopping.

Vanessa is an experienced presenter, regularly delivering shopper insights to audiences at bespoke briefings to large conferences. She also provides regular commentary in interviews for TV, radio and the press.

Vanessa draws on her experience working at the Irish Food Board (Bord Bia) assessing retail opportunities for Irish suppliers in the UK and, her previous retail analysis role at IGD to provide a well-rounded perspective on trends in shopper behaviour and their implications for food and grocery businesses.

Vanessa has a first-class Bachelor of Commerce (BCom) degree and MSc from University College Cork.


Simon MayhewSimon Mayhew, Online Retail Insight Manager

Simon joined the IGD in 2017 to manage the IGD's online research, focusing on the strategies being used to meet current and future shopper needs.

Simon delivers a mixture of research outputs for IGD’s Retail Analysis service; building insight presentations, delivering customised work and presenting at briefings and events to help retailers and manufacturers adapt and grow. He also manages the speaker and content plan for the IGD’s annual Online and Digital Summit.

Simon has over 15 years’ experience across buying, selling and online trading. He has worked in retail and manufacturing at Safeway, Nestle and more recently Sainsbury’s. He has a strong e-commerce background and his previous role was Sainsbury’s Head of Online Trading where he worked with the world’s leading manufacturers and helped deliver online market share growth.


Nick MilesNick Miles, Head of Asia-Pacific

Nick joined IGD’s retail team in September 2011 and specialises in Asian and Australian grocery retailing. His core responsibilities include shaping the strategy for IGD’s growing research programme in Asia-Pacific, plus managing the analyst teams in IGD’s UK and Singapore offices. Nick regularly delivers research for IGD’s Retail Analysis subscription website, customised presentations for clients, plus industry platform presentations.

Nick brings seven years of experience of working for Tesco to IGD, having joined the retailer as a graduate in 2004, where he set the strategy for new store development and specialised in sales forecasting. During his time at Tesco, he acquired an extensive knowledge of Tesco’s formats, as well as its property, insight and marketing functions. From 2008, Nick was a Regional Manager responsible for site location analysis and strategy for several regions and store formats within the UK. Nick has a BSc honours degree in Geography from Durham University.


Ben MillerBen Miller, Global Insight Director

Ben leads IGD’s research teams, responsible for its global insight programmes that cover retailer performance and strategy, grocery market development and innovation, shopper behaviour and category management. The teams deliver insights through the Retail Analysis and ShopperVista online insight services; through IGD’s conference programme including the IGD Trade Briefings series; and directly to individual clients through customised projects.

He is a very experienced presenter, regularly delivering retail, shopper and category insights to audiences around the world, from bespoke boardroom briefings to large conferences. Ben joined IGD in early 2004, firstly as international retail analyst, before managing the research on IGD’s subscription website Retail Analysis and five years leading IGD’s shopper and category team. Ben started his career in the research team at UK retailer Safeway, before undertaking roles in competitor analysis, promotions management and finally Investor Relations, working on the Morrisons acquisition, before joining IGD.


Guy OuseyGuy Ousey, Head of Retail Insight

Guy leads IGD's research and coverage on the convenience, food-to-go and wholesale channels, focusing on the strategies being used to meet current and future consumer needs.

He delivers a mix of research outputs for IGD’s Retail Analysis service, such as building reports, delivering customised work and presenting at briefings and events to help retailers and suppliers adapt and grow.

Guy’s commercial experience is rooted in sales and brand activation, supplier side, most recently working in the convenience channel for Camelot UK Lotteries.


Toby PickardToby Pickard, Senior Innovations and Trends Analyst

Toby Pickard is IGD’s senior analyst specialising in innovations and trends, and the impact they could have on retailers, suppliers and shoppers. Toby supports IGD’s channel events, research and training programmes.

His work focuses on innovations, digital insights, sustainability strategies and macro trends within the food and grocery sector to create strategic insights for industry. He has been commissioned to deliver presentations and training to major companies within the sector, and he has developed and project managed a number of conferences for IGD and industry.

Toby joined IGD in 2007. He holds a BA (Hons) from the University of Leeds, UK.


Gavin RothwellGavin Rothwell, Senior Retail Insights Manager

Gavin leads IGD’s food-to-go insights programme as well as our retail safari and study tours programme in Europe. Prior to this, he managed Retail Analysis, IGD’s online grocery retail insight service that covers almost 400 retailers worldwide as well as markets, channels and trends.

Gavin closely tracks major trends and strategies, across both retail and food-to-go. He has worked with a number of IGD’s clients on a customised basis to explain the implications of key sector trends and developments, and has extensive experience of tracking global retailing, with a particular focus on Europe and Latin America. He is an experienced public speaker and regularly presents at events. Prior to joining IGD, Gavin led the grocery and home related goods retailing team at Verdict Research, which followed a period at Datamonitor, where he was a consultant analyst in the consumer goods business area.


Milos RybaMiloš Ryba , Head of Discount and CEE

Miloš has been analysing global retailers and emerging markets for more than a decade. His deep expertise lies in Central & Eastern Europe, home of discounters.

Miloš regularly presents at leading conferences in Europe and regularly features in European and North American media.

Prior to joining IGD, he led the emerging market team at Planet Retail. Miloš holds a Master’s Degree in Finance and Management from the Mendel University in Brno, Czech Republic, and has also studied at the University of Mannheim in Germany.


Stewart SamuelStewart Samuel, Program Director

Stewart joined IGD in 2005, initially working in the UK before transferring to Vancouver in Canada in 2009. He is an expert on Canadian and US food retailer strategies and market trends, and leads our Walmart research program. He also works on developing our customer base in those markets, meeting regularly with retailers and manufacturers. He is a regular presenter at international conferences, a media commentator and works on our customised project services, focusing particularly on the North American market.

Stewart also contributes to our innovation, ecommerce and retail technology research programs.


Simon WainwrightSimon Wainwright, Head of Retail Insight

Simon joined the retail team in 2017 to lead IGD's research and coverage on the UK multiples, focusing on the strategies being used to meet current and future consumer needs.

Simon delivers a mixture of research outputs for IGD’s Retail Analysis service; building reports, delivering customised work and presenting at briefings and events to help retailers and suppliers adapt and grow.

Simon’s 20+ years’ experience in insight and research has spanned both retail and manufacturing, having worked at Tesco and more recently Burtons Biscuits. Simon has also spent a significant amount of his career agency side delivering insight programs for many UK retailers.

Simon holds a degree in Psychology from the University of Surrey as well as Diploma in Market Research (Distinction) from the University of Westminster.


James WaltonJames Walton, Chief Economist

James’ role at IGD is to help businesses anticipate and cope with strategic events, including: economic pressures, geo-political change, social development and environmental stress.

With businesses of all kinds – and their customers – facing the consequences of unprecedented global change, the need for such research and forecasting has never been greater. Events are moving fast and any plan or assumption that is more than a few weeks old may now be obsolete.

James is well known for speaking at both UK and international events and provides interviews for TV, radio and the press. He also creates original reports and articles for IGD.

James has worked with clients across the entire grocery industry as well as with non-industry groups such as government departments, financial businesses and NGOs.

James joined IGD in April 1999 and has served in several roles, becoming Chief Economist in 2004.

Prior to joining IGD, he worked for Hillsdown Holdings, Northern Foods and Rank-Xerox. James has a BA (Joint Hons) in Law & Politics from the University of Nottingham and also holds the Law Society’s Legal Practice Certificate.


Jon WrightJon Wright, EMEA Region Manager

Jon joined IGD’s retail team in June 2012 following nearly 10 years of working within the retail research arena. He leads the research into markets in Western Europe, the Middle East and Africa.

Jon undertakes regular market visits across Europe, the Middle East and Africa, tracking the latest format, private label, marketing and digital engagement strategies, meeting retailers and suppliers to further IGD’s international programme.

Prior to joining IGD Jon worked for Euromonitor International. He has a LLB in Law from Birmingham University.


Shirley ZhuShirley Zhu, Programme Director

Shirley Zhu leads IGD’s research programme in the South-East Asia region from our Singapore office. She has extensive research experience in the FMCG industry and has helped many multinational and local clients achieve their strategic objectives. Her role with IGD involves strategic planning, expanding research coverage in Asia and supporting our members in the region.