Why invest in shopper insights?
Understand your shoppers’ behaviours and what makes them choose your category or brand
Develop a long-term vision beyond current trading needs
Make informed shopper recommendations
Launch innovations that drive incremental category growth
Drive brand and category loyalty and customer market share
Shopper journeys are evolving and becoming increasingly complex. Shoppers are shopping in more channels, on more varied missions. Understanding the total shopper journey and the areas that shoppers are most engaged with, online and in-store, is key to developing a shopper marketing strategy that delivers commercial results.
Together we’ll deep dive into shopper behaviour to understand the path to purchase and what really motivates shoppers to buy. We’ll identify and address your biggest challenges and barriers to help unlock conversion opportunities and drive loyalty with your customers or retail partners.
Head of Shopper Solutions, IGD
Contact me to discuss shopper insight solutions for your business
Led by IGD’s team of global industry experts, IGD Solutions is the only tailored service dedicated to unlocking growth for retailers and suppliers that sits at the heart of the consumer goods industry. We are a trusted partner with unrivalled insight and foresight across the food and consumer goods industry and we’re in touch with food and grocery shoppers 365 days of the year.
Our ability to tap into this vast knowledge and network means we leapfrog some of the challenges other solutions providers face and get straight to the task at hand – driving growth!
We make a difference by giving our customers the ability to adapt to changing futures and meet tomorrow’s challenges.
How we’ve helped businesses in our industry