24 October 2023
As category sales decreased, Sanofi sought help from IGD’s shopper research experts to find out why. They also wanted to quantify changing consumer/shopper habits around healthy eating (i.e. eating more fibre, natural ingredients) as they hypothesised this may have had an impact on laxative use.
Our experts delivered a month-long programme of shopper research to help address Sanofi’s challenges. This included: