23 October 2023
Coca-Cola and Metro wanted to improve the co-ordination and execution of global joint business plans (JBPs). Each market was interpreting and implementing them differently.
IGD and Coca-Cola co-designed a workshop to bring Metro and Coca-Cola’s global teams together. This gave participants inspiration from other markets, helping them to think creatively and collaboratively.
IGD experts facilitated the group sessions, which were held over three days in Gdansk, Poland. We created pre-reads and work to prepare participants and ensure a high-energy, productive workshop.