Viewpoint Webinar: How bad is the economic storm?


This webinar has taken place. Watch the recording.

As we approach 2023, a global economic recession is looking increasingly likely. The UK is entering a long period of economic difficulty with inflation eroding away household incomes. Join our team live and be the first to hear our next Viewpoint update.

  • Reveal IGD’s new forecast for food inflation
  • Predict the impact on the economy and growth
  • Look at how consumers might react
  • Provide an overview of the changing policy landscape
  • Provide IGD’s view of recent events, seen through the lens of the food and consumer goods industry
  • Highlight possible implications for your business

Meet the speakers

James Walton

James Walton

Chief Economist, IGD


James’ role at IGD is to help businesses anticipate and cope with strategic events, including: economic pressures, geo-political change, social developments and environmental stress.

James is well known for speaking at both UK and international events and provides interviews for TV, radio and the press. He also creates original reports and articles for IGD.

James has worked with clients across the entire grocery industry as well as with non-industry groups such as government departments, financial businesses and NGOs.

James joined IGD in April 1999 and has served in several roles, becoming Chief Economist in 2004.

Prior to joining IGD, he worked for Hillsdown Holdings, Northern Foods and Rank-Xerox.

Michael Freedman

Michael Freedman

Head of Economic & Consumer Insight, IGD


Michael has responsibility for delivering expert economic and consumer insight to business leaders and stakeholders. This includes macro-economic insights such as IGD’s Shopper Confidence Index, and how shopper behaviour is changing due to key events such as COVID-19 and EU exit. Michael also focuses on driving strong engagement with IGD stakeholders through IGD’s Economics bulletin and providing thought leadership for IGD’s Viewpoint reports and series of webinars.

Michael is an experienced presenter, regularly delivering actionable shopper insights. He has significant agency and client-side experience in managing and conducting qualitative and quantitative research projects. He was previously Senior Insight Manager at Which? and has worked at both GfK Market Research and Research International.

Michael Freedman

Matthew Stoughton-Harris

Economics and Public Policy Manager, IGD


Matthew supports the economics team in providing expert economic and policy analysis to help businesses make better decisions when dealing with strategic events.

His focus is on creating original economic and policy insight for the entire grocery industry. He is also responsible for supporting government relationships and boosting the team’s video output.

Matthew joined IGD in 2022, prior to which he worked for Willis Towers Watson in several roles across investment and insurance. Matthew holds a masters in Environment and Development from London School of Economics.