Through IGD’s Successful Account Management workshop, you will learn what is required to build and manage successful customer relationships.
This training session is a ‘how to’ guide for all FMCG account managers new to the role or industry, those looking for a refresher, and others in customer facing roles.
Two days of in-person training at the IGD office allows you more time to practice applying the principles of account management, working in groups with peers from other businesses, to develop deeper knowledge and skills.
The two days culminates in a team role play, where you will get to apply the learnings and tools from the two days through conducting a live customer meeting.
Led by IGD's highly experienced commercial experts, with decades of experience, you will complete a programme of interactive tasks and scenarios. Examining case studies and best practice, you will get to grips with what is expected of commercial teams and how success is measured.