08:30 – 10:00
Registration and welcome refreshments
09:00 – 09:30
Global perspectives on value – IGD briefing (optional)

Bryan Roberts, Retail Futures Senior Partner, IGD

Bryan Roberts
Retail Futures Senior Partner, IGD


As an introduction to the key themes that Morrisons will be discussing, see how international retailers are seeking to deliver enhanced value to customers. Learn how other retailers improve key value drivers such as time, sustainability, money, reward and experience.

10:00 – 12:00
IGD Market Update and Keynote Session with Morrisons Leadership Team

Chris Hayward, Director of Sales, IGD

Chris Hayward
Director of Sales, IGD

James Walton, Chief Economist, IGD

James Walton
Chief Economist, IGD

Rami Baitieh, Chief Executive Officer, Morrisons

Rami Baitieh
Chief Executive Officer, Morrisons

James Badger, Group Commercial Director, Morrisons

James Badger
Group Commercial Director, Morrisons

Darren Blackhurst, Chief Customer and Marketing Officer, Morrisons

Darren Blackhurst
Chief Customer and Marketing Officer, Morrisons

Liz Taylor, Commercial Director – Fresh and Frozen, Morrisons

Liz Taylor
Commercial Director – Fresh and Frozen, Morrisons

Simon Whittle, Commercial Director – Ambient, Morrisons

Simon Whittle
Commercial Director – Ambient, Morrisons

  • IGD’s Chris Hayward will welcome you to the event before introducing James Walton, who will share his insight on the economic environment and the tactical and strategic challenges we face as an industry.
  • Rami Baitiéh will share his clear vision for the future direction of Morrisons
  • James Badger will articulate the group commercial plan and how, together with Morrisons, suppliers can unlock volume growth
  • Darren Blackhurst will bring to life the Morrisons Customer Strategy, discussing more reasons for customers to shop at Morrisons
  • Liz Taylor and Simon Whittle will run through the more granular commercial strategy for Fresh and Ambient categories

The programme will then split in to two streams providing an opportunity for more detailed category breakout sessions along with time to network with Morrisons colleagues, sample a menu showcasing Morrisons products and attending pre scheduled 1-2-1 meetings.

12:00 – 15:00
Ambient divisional session
  • Lunch, networking, 1-2-1 meetings
  • Category breakout for Grocery, Impulse, Beers, Wines, Spirits and Tobacco led by Lee Mountain and John Morris
  • Category breakout for Home & Leisure, Health, Beauty and Baby, Household and Pet led by Helen Tordoff, Carl Sutton and Dan Cizek
  • Comfort break
Fresh & Frozen divisional session
  • Comfort break
  • Category breakout for Meal Solutions, Deli, Food to Go and Bakery led by Sian Whittle and Faye Atkins
  • Category breakout for Produce, Horticulture, Meat, Seafood and Eggs led by Fraser Lovatt, Paul Geary and Garry Brooking
  • Category breakout for Frozen and Dairy led by Rebecca Stanton and Ian Goode
  • Lunch, networking, 1-2-1 meetings
15:00 – 15:45
Closing keynote and awards

An opportunity to put your questions to the Morrisons Leadership team.

Tuesday 11 June

Harrogate Convention Centre, King's Road, Harrogate, HG1 5LA

hybrid event