Workshop Overview
There are great category managers, great category teams but few category leaders. Great category insight and recommendations only deliver change if they are implemented. With many category recommendations and proposals available to the retailer; how do you ensure your gain traction?
We’ll help you ensure you and your team are leading the category conversation.
Suitable for experienced category managers who want to demonstrate their leadership capabilities and are eager to be at the forefront of change.
If you have attended our Advanced Category Management workshop, then this is the next step in your learning journey.
Learning outcomes
What does leadership look like and how to compare yourself with your competitors.
Steps to build an internal category vision and collaborate with retailers to make it relevant.
Discover how to manage your resources to deliver sustainable success, understanding your limitations and potential barriers.
Gain the process to prioritise who and what you work on to grow the category.