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| Tracking shopper trends in the UK food and grocery industry |
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We know that consumers care about value for money but increasingly we are seeing an escalating interest in food quality, provenance, health, local economies and environmental impact.
IGDs Shopper Trends 5 Years On report provides insights into how shoppers attitudes and motivations have changed in the last five years and how external events and communications are impacting these attitudes.
Tracking changes in attitudes towards food and grocery shopping, this report covers areas including drivers of store and product choice, shopping behaviour and purchase patterns. It also explores emerging trends such as the impact of the ageing population, food price inflation, indulgence, ethics and health and wellbeing.
| Why do you need this report? |
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Shopper Trends 5 Years On will help you to discover:
| 1. |
What current and future trends are influencing shopping behaviour? |
| 2. |
How do shopper attitudes towards food affect purchasing patterns? |
| 3. |
How are key purchase drivers changing? And how does this impact on product demand? |
| 4. |
What are the implications of changing shopper behaviour for retailers and manufacturers? |
Executive Summary
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Research Objectives
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External Forces
Price Increases
Health Concerns
Climate Change
Ethical Concerns
Food Scares
Demographic Changes |
Shopping Behaviour: Drivers of Store Choice
Price and Convenience
Other drivers of store choice
Reasons for shopping around
Improvements to food shopping
Improvements to food shopping
- Improvements in 2008 vs improvements in 2003
- Improvements to food shopping: main outlet used
Planned versus Impulse shopping
- Planned versus Impulse: Demographic profile |
Shopping Behaviour: Drivers of Product Choice
Drivers of product choice
Factors increasing in importance in product choice
Factors decreasing in importance in product choice
Drivers of menu choice
- Drivers of menu choice - 5 years on
Drivers of choice: Retail versus Foodservice |
Activities for A Healthy Lifestyle
Activities for a healthy lifestyle: by age group
Main activities for a healthy lifestyle
Secondary activities for a healthy lifestyle
Added health benefits
Reduced claims |
Drivers of New Product Trial
Drivers of new product trial by age group |
Food Production Concerns
Main food production concerns 5 years on
Secondary food production concerns - 5 years on
Food standards and safety information |
Specific Food Purchases in Last Month
Main specific food purchases
Secondary specific food purchases |
Shopping On a Strict Budget
Shopping on a strict budget - profile |
Summary and Implications For Industry
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Appendix
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