Promotional On-Shelf Availability: Insight and Best Practice

Retailer Head Office (HO) functions play an important role in affecting On-Shelf Availability (OSA).

The interaction that these functions have with suppliers, Distribution Centres (DC) and stores is paramount; generally, the better the communication and collaboration, the smoother the flow of product to shelf. With numerous parties and external factors involved, this is an area that needs tight control and established processes to ensure timely end to end product flow.

As with all businesses, retailers operate within certain constraints and limitations. It is imperative that they strike a balance between on-shelf availability and end to end supply chain costs.

Key Focus Areas:

Key areas you need to consider are listed below. Click on the links for more information, see top tips, possible weaknesses and our recommended best practice within retailer HO functions:

• Forecasting
• Communication / Collaboration
• In Store Process - Getting Product to Store
• In Store Process - On the Shop Floor
• Information Technology
• The Promotions Process

Other Focus Areas

Other areas to should consider:

• Distribution
• Production