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From
£425 |
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| Exploring how shoppers’ attitudes towards packaging and recycling can influence purchase behaviour |
| Available September 2008 |
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With more than 5 million tonnes of food and drink packaging entering the UK waste stream in 2006, the Government has responded by focusing on reducing the impact of packaging on the environment. In response, manufacturers and retailers are undertaking their own packaging reduction initiatives.
While the rate of recycling or composting household waste has risen from 7% in 1997 to 27% in 2006, the target is to reach 40% by 2010. Many are looking to the reduction and recycling of packaging as making a significant contribution to the green agenda.
With many shopping decisions made at the point of purchase, packaging plays a significant role in the success of many brands and products. Alongside this shoppers are grappling with issues of the environment, carbon footprints, council recycling schemes, food health scares and an increasing desire for on pack information and clear labelling.
| Why do you need this report? |
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Packaging and Recycling – Addressing Shopper Concerns will help you to understand:
| 1. |
The concerns that shoppers have about packaging and how this impacts their shopping decisions |
| 2. |
How shoppers assess the environmental impact of packaging on the products they buy |
| 3. |
How industry can best help shoppers to reduce, reuse and recycle more of their packaging |
| 4. |
How industry can provide the information shoppers demand while helping them to reduce packaging waste |
This report will be released in September 2008. Further information and a full contents list will be made available shortly. To pre-order your copy please click on the link below:
