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This conference has now taken place. See the full list of upcoming IGD conferences & events for the grocery industry here. |
With a vision to be the Food Specialist for everyone, Morrisons continues to make strong progress. Store developments, range enhancements, refreshed marketing and its commitment to low prices are driving the business forward, delivering positive growth opportunities.
You can share in this momentum by learning more about the business and the opportunities it offers. For the first time, Morrisons is joining with IGD to run a Trade Briefing – a unique event that will provide you with everything you need to know to grow successfully with this account.
With top level support from Chief Executive Marc Bolland and his senior team, this really will be a day not to miss. Join us on 22nd May to hear the latest from this key retailer.
| Five great reasons to attend: |
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Hear direct from the Morrisons senior team |
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The keynote address will be delivered by Chief Executive Marc Bolland, who will give you a ‘view from the top’ before handing over the platform to his senior team, including Martyn Jones, Mark Gunter and Angus Maciver. |
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Understand Morrisons’ strategic direction and take this back to your business... |
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Learn what the key priorities are for the Morrisons business, enabling your company to develop a more effective business plan for working with this key player in UK retail. |
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New: Category Briefings! |
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| • Grocery |
• Beers, Wines & Spirits |
• Market Street & Produce |
| • Home & Leisure |
• Health & Beauty |
• Chilled / Frozen |
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| In six focused seminars, the Category Directors will share their latest plans, outlining how suppliers can align their strategy with Morrisons and reveal what success will look like. |
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Stay abreast of the economic forces impacting upon Morrisons and how shopping behaviour is changing in response to these... |
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Delegates will also hear an overview of wider market issues from IGD’s James Walton and learn the latest insights on retail performance from Ed Garner, Director of Research at TNS Worldpanel. In addition, delegates will receive the latest version of the Morrisons’ Retailer Profile from IGD’s premium online service Retail Analysis. |
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Take part in an exclusive, timely and insightful opportunity... |
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The first time Morrisons and IGD have worked together to deliver a trade briefing, this event is perfectly timed to fit within the annual business planning cycle and will help your thinking for the year ahead and into 2009. |
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| 08.30 |
Registration and refreshments | |
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| 09.00 |
| How to Get 'Market' Streets Ahead With Morrisons
Join market research company, Nielsen, who will start your day with key insights into the Morrisons shopper and fresh approaches as to how you can maximise your opportunities when working with this retailer. |
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| 09.30 |
| Nielsen presentation ends | |
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| 09.45 |
| To Start the Day
Steve will open the briefing and outline the themes of the day. |
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Steve Barnes Business Director IGD | | |
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| 09.50 |
| Industry Outlook
James will share his thoughts on the key economic indicators and what they mean for Morrisons and its suppliers. |
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James Walton Chief Economist IGD | | |
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| 10.05 |
| Understanding the Market
Ed will review retailer performance and shopper behaviour, presenting the latest data on Morrisons’ market position and the key characteristics of Morrisons shoppers. |
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Ed Garner Communications Director TNL Worldpanel UK | | |
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| 10.25 |
| Refreshed and Ready to Grow
Morrisons is resurgent and current trading continues to outstrip expectations. Offering great products at great prices, Morrisons is building its business. Marc will share his vision for the company and where he sees the future opportunities. |
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Marc Bolland Chief Executive Morrisons | | |
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| 10.50 |
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| 11.30 |
| The Trading Priorities
Following Marc, Martyn will outline how this strategic agenda will be converted into trading priorities for his team. In these exciting times, what will it mean for ranges, space and new product development? |
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Martyn Jones Group Trading Director Morrisons | | |
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| 11.50 |
| Selling for You
Mark will examine what it takes for suppliers to maximise their sales in stores. What works, what doesn't and how can trading partners work together to provide the best in-store experience? |
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Mark Gunter Group Store Operations Director Morrisons | | |
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| 12.10 |
| How to Win with Morrisons
Two suppliers from very different organisations describe their experiences of working and winning with Morrisons. What are their five golden rules for success? |
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Ian Radcliffe Customer Businses Development Director, UK & Ireland Procter & Gamble
James Smith Managing Director Shepley Spring | | |
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| 12.35 |
| Networking Lunch
An opportunity to network with the Morrisons Trading team who will join delegates at lunch. | |
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NEW for Morrisons - Maintaining the Competitive Edge
In these unique seminars, Morrisons will share the latest plans for specific categories. What will success look like to them and how are they looking to work with suppliers through 2008? Refreshments will be available in reception throughout. |
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Main Auditorium |
Queens I |
Queens II |
| 14.00 |
Grocery |
Beers, Wines & Spirits |
Home & Leisure |
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Andrew Pleasance Grocery Director |
Grant Eastwood Licensed Trades Director |
John Vinuesa Home & Leisure Director |
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| 14.35 |
Market Street & Produce, Chilled / Frozen |
Health & Beauty |
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Chris Walker Fresh Foods Director |
Philip Moore Trading Manager |
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| 15.15 |
| Delighting the Morrisons Shopper
New branding, a revamped Market Street and a memorable advertising campaign delivered four million extra customer visits over Christmas. However sustained success can only be delivered through developing a deep understanding of the Morrisons shopper; Angus will update on progress and what the insight means for suppliers. |
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Angus Maciver Group Marketing and Communications Director Morrisons | | |
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| 15.35 |
| Morrisons and Category Clarity
Simon has been recruited from Procter & Gamble into this newly-created role at Morrisons. Simon will reflect on his first impressions of retailing and share his plans to develop joint business planning with trading partners. |
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Simon Harrison Trade Strategy Director Morrisons | | |
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| 15.55 |
| Your questions answered...
A final chance to discuss the issues raised during the day with Marc, Martyn, Mark and Angus. | |
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| 16.10 |
| Key Messages: Martyn Jones
An opportunity to hear the final thoughts of Martyn as he summarises the key themes of the event and the next steps for suppliers. | |
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| 16.15 |
Close |
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| Added Value: Retail Analysis Morrisons Profile |
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Delegates at the Morrisons Trade Briefing will receive the latest Morrisons insights from IGD’s flagship online information service, Retail Analysis.
Provided on a CD-Rom, its interactive format will mean you can quickly search for particular keywords, cut and paste charts and text, and share these with your colleagues.
This invaluable resource will contain a wealth of insightful information about the Morrisons account, including Introduction to Morrisons, Latest Results, Trading Overview, Marketing Overview, Supply Chain Overview and Format developments. |

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| Feedback from recent IGD Trade Briefings: |
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- "The presentations helped me to understand more about the company, their philosophy and also how they plan to move forward and develop. Very Refreshing! I will be able to put forward products that are suitable and useful to the buyers bearing in mind the ethos of the company."
- "Really useful to hear some of the directors talk about what they consider to be most important going forward, and their plans in terms of expansion and new store openings."
- "Good line up of speakers at senior level. Very relevant."
- "As National Account Manager, it gave me an insight into what the buyers are trying to achieve. I can therefore tailor my presentation of brands and NPD to the overall needs of the company."

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Nielsen works with retailers and manufacturers and provides the fmcg industry with information, insight, and analysis for their sales and marketing solutions. Our services help clients understand competitive results, diagnose and solve problems, improve brand and banner performance, develop and launch new products and identify new growth opportunities. Nielsen are proud to be working with and supporting Morrisons and suppliers to Morrisons. For more information please visit www.uk.nielsen.com or contact marketing.acnielsen.uk@nielsen.com |
Venue Details: Harrogate International Centre Kings Road, Harrogate, North Yorkshire, HG1 5LA Click here for a venue map |
Cancellation Fees: Cancellations and name changes to be confirmed in writing
| Less than 28 days notice |
- 10% cancellation fee |
| Less than 14 days notice |
- 50% cancellation fee |
| Less than 7 days notice |
- no refund/transfers | |
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IGD Members |
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Non-Members |
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Academic Institutions |
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GBP |
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£300 |
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£450 |
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£N/A |
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EUR |
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€450 |
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€675 |
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€N/A |
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Additional price Information: Prices displayed ex-VAT. Fee includes briefing papers (subject to availability) refreshments & lunch. This session is promoted by IGD as agent for IGD Services Ltd. Cheques need to be made payable to 'IGD Services Ltd.' IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. |
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