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Farming in the 21st Century
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Support from IGD
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* IGD & Farming - Case Studies *
IGD & Farming - Case Studies
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IGD in partnership with Kent Business School and the NFU has been providing free consumer research to a number of famers and small food businesses. This work was initiated by the Food Chain Centre at IGD. At that time we published some case studies that looked at how the businesses had used the free research which covered over 1 million UK shoppers.

In 2009 we went back to some of those businesses to see how they are getting on and asked them how the research had made a difference to them.

Research such as this is still available to most farmers and small food producers completely free of charge. Contact Kent Business School to find out how on +44 (0)1227 824766.
 

Kent Business School

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Case Studies Case Studies Case Studies
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* Adding value to runner beans
Adding value to runner beans
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Thanks to research from IGD and dunnhumby, Paul Southall is now on the right value-added path with pre-packed runner beans
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* Consumer research helps cheese producer suggest promotional activity to supermarket customer
Consumer research helps cheese producer suggest promotional activity to supermarket customer
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How Janice Breedon of Long Clawson used consumer insight to convert Christmas sales into year-round purchases
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* Food business tailors product range & focuses their marketing where it matters, using market research
Food business tailors product range & focuses their marketing where it matters, using market research
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How Maureen McKenna from Taste of Arran has developed a better focus for a marketing strategy
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* Fresh produce company identifies target markets for products
Fresh produce company identifies target markets for products
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Sarah Pettitt follows the consumer to help reduce expensive marketing costs
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* Helping customers to buy local
Helping customers to buy local
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How Rick Sanderson has developed his direct-to-consumer business buy-local.net from its beginnings in Bedfordshire.
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* Identifying and targeting the right customers for your business
Identifying and targeting the right customers for your business
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Brian Ryder has identified who is shopping at his farm shop and how he can find new customers
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* Increasing sales by broadening range and customer base
Increasing sales by broadening range and customer base
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Joanna Plumb has increased sales of her chilli products by extending her range and finding new customers.
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* Shopper research leads to production of premium rapeseed oil in the North East
Shopper research leads to production of premium rapeseed oil in the North East
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How Terence Pardoe used consumer insight to develop new products and markets
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* Understanding best selling lines to decide on product range
Understanding best selling lines to decide on product range
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Andrew Davies has used consumer information to understand the local market and to range his farm shop
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* Using market research to get listed with a supermarket
Using market research to get listed with a supermarket
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Jim Dewhurst of Morris’s Quality Bakers is using consumer insight to break into the multiple retail market for the first time.
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* IGD and Farming *
* IGD is committed to helping farmers and small food producing businesses by sharing best practice, supply chain expertise and consumer insight. *
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