What has Data Quality got to do with RRP?

There is no doubt that getting your product and case dimension data wrong will cost you sales. It is essential for manufacturers to get their new and changed product data absolutely correct and retailers need to load and maintain the data accurately in their replenishment and master systems, otherwise it is possible that:

• Products will not fit their allotted shelf space
• Stores may be full of stock that can’t go out on shelf; causing congestion and excess handling
• Large gaps could appear on shelf

The increasing presence of Retail Ready Packaging (RRP) has highlighted the need for trading partners to always alert each other to any dimension changes and to be more precise in defining and measuring dimensions.
 

Steps to overcome this issue

To help, we've created a simple animated roadmap for manufacturers and retailers showing the journey from new product to shelf, highlighting the steps you need to take and clearly showing the challenges and obstacles you need to overcome. Follow this simple advice and it could help to increase your sales!
 

How to use the roadmap

To use the roadmap, click on the image on the right or below. The map will open in a new window (and is best viewed at 1024 x 768 resolution). Simply click on the map to start the animation, and click again after each step.

View the roadmap here
 

If you have any comments please email ecr@igd.com

< Return to main Retail Ready Packaging page