robot
*
About ECR
Sustainable Distribution
On Shelf Availability
- Latest survey results
- About the survey
- Impact examples
- Promotions guide
Product & Packaging Waste
Retail Ready Packaging
Tools and Resources
Get in Touch
*
*
* ECR UK Availability Survey - Impact examples *
ECR UK Availability Survey - Impact examples
*


The ECR UK Availability Survey, one of IGD’s industry initiatives, provides a key measure of superstore on-shelf availability.

The survey covers some 200 products that have been identified as the fastest selling lines in a typical store and, by including both branded and private label lines, represent an average family shop. By completing audits on different days of the week, at times of day and in different regions of the country, the ECR survey is able to reflect differences within the full trading period and area.

To see how participating companies are using the ECR Availability Survey to drive improvements in their businesses, see our impact examples below:
 

 *
* * *
*
Impact examples Impact examples Impact examples
*
*
Asda
Asda
Asda uses the ECR Availability Survey to continually improve customer offering through its valuable insight into competitive performance.
*
Bacardi-Martini
Bacardi-Martini
ECR UK's on-shelf availability survey triggers Barcadi-Martini to investigate availability issues and assess the impact of the team’s actions.
*
*
Colgate-Palmolive
Colgate-Palmolive
ECR UK's Availability Survey is at the centre of Colgate-Palmolive’s global supply chain agenda.
*
Kimberly-Clark
Kimberly-Clark
The ECR UK Survey and scorecard provides Kimberly-Clark with data that’s easy to interpret and distribute internally and to discuss with retail customers.
*
*
Kraft Foods
Kraft Foods
The Availability Survey helps Kraft benchmark performance and provides insight into the consumer experience.
*
Morrisons
Morrisons
The Availability Survey is critical to the success of Morrisons, generating trusted and robust measurements of performance.
*
*
Müller Dairy
Müller Dairy
Availability is a key independent performance measure helping Müller Dairy to drive action to improve results.
*
Nestlé
Nestlé
ECR UK's availability survey helps Nestlé supply chain managers to work with their retail counterparts to improve performance, resolve issues and celebrate success.
*
*
Procter & Gamble
Procter & Gamble
P&G compares on-shelf availability performance of its products across different retailers and against competitors.
*
Sainsbury's
Sainsbury's
Sainsbury’s complements internal data with ECR survey and compares performance with the rest of the market.
*
*
Tesco
Tesco
The accuracy and integrity of ECR's Availability Survey helps Tesco target areas for improvement and compare against internal figures.
*
Unilever
Unilever
Unilever uses the ECR availability survey to engage internally and with retail customers, contributing to a KPI for the company.
*
*
Waitrose
Waitrose
ECR UK's Availability survey helps Waitrose benchmark against the industry and identify problem areas that need to be resolved.
* * *
*
* Find out more about the ECR UK Availability Survey
* * *
*
*
* Did you know? *
* Our Efficient Consumer Response best practice guides have benefited more than 4,000 people across 40 countries.

They could help you too.		 *
* Download best practice guides here > *
*
*
* Get in Touch *
* Keen to get involved or find out more? *
* Contact ECR here > *
*
*