|
 Stores are the shopper-facing end of the retail supply chain. Over time many store formats have evolved; ranging from small independent convenience stores to large hypermarkets.
The movement of product from back of store to shelf is often referred to as “the last 50 yards”.
Stores are the place where shoppers experience their “first moment of truth”. This is the ability, or inability, to purchase the product they require. Therefore the last 50 yards continue to be a key focus for retailers and manufacturers alike.
On-Shelf Availability (OSA) is a culmination of actions and decisions that have taken place both upstream in retailer head office and downstream on the shop floor.
The in store processes that take product from back of store to shop floor are numerous. They carry with them variations and complexities that differ depending on region, head office decisions and store manager intuition/experience. Furthermore, the ability of store managers to ensure adherence to processes is key to successful and effective execution of promotional activity.
Key Focus Areas:
Key areas you need to consider are listed below. Click on the links for more information, see top tips, possible weaknesses and our recommended best practice within each store:
Other Focus Areas
Other areas to consider:
 |
|
 |
|
Other key areas of the supply chain:
Promotional On-Shelf Availability - Next steps:
|
|
 |
|
 | |
|
