|
 Fast moving consumer goods [FMCG] manufacturers are the organisations responsible for production, distribution and marketing of FMCG products.
Their challenge in promotional planning and execution is the ability to react swiftly to changing market demands whilst at the same time reducing the costs of their products. In parallel they need to ensure the production of goods of consistently high quality and the ethical integrity of their manufacturing operations. They also need to adhere to Health & Safety standards and focus on their environmental and sustainability agendas.
Manufacturers’ extended supply chains for raw materials and finished goods can span the world. In larger organisations there is a move towards centralisation of production activities into specialised centres of manufacturing excellence, which can be a challenge in terms of their ability to react swiftly to unexpected promotional uplifts. Smaller suppliers encounter a different set of challenges, such as their ability to ramp up production in a more resource-constrained production environment.
Regardless of the size of the organisation, manufacturers need to carefully balance production efficiencies with the requirement for supply chain agility in a volatile marketplace.
Key Focus Areas:
Key areas you need to consider are listed below. Click on the links for more information, see top tips, possible weaknesses and our recommended best practice within manufacturing:
Other Focus Areas
Other areas to consider:
 |
|
 |
|
Other key areas of the supply chain:
Promotional On-Shelf Availability - Next steps:
|
|
 |
|
 | |
|
