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* ECR UK - Efficient Consumer Response *
ECR UK - Efficient Consumer Response
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Welcome to ECR – delivering benefits to consumers

Over 4,000 people from across 40 countries have benefited from the best practice developed by Efficient Consumer Response (UK). By taking an industry approach, it has led to a more efficient grocery supply chain, focused on delivering benefits to consumers.

IGD manages ECR in the UK, involving over 100 individuals from across 40 businesses to spearhead high profile activities.

Bringing people together in this way enables us to develop practical solutions that deliver meaningful change in areas such as on-shelf availability, sustainable distribution practices and retail packaging. Use the menu on the left to see our areas of expertise.

ECR Best Practice guides capture much of this work and are freely available to all those working in the industry. These guides are not just a ‘nice to read’ but offer tangible ways for you to make sustainable improvements.  See our latest outputs below.

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* Supply chain leaders video - hear about key challenges and opportunities for focus in the future. *
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* A highly practical and easy-to-use guide developed by leading retailers, wholesalers and manufacturers. *
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* Explore the alternate transport modes available and reduce your road miles with this free online resource. *
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* Increase your load fill and reduce costs and see practice examples from across the industry with this free online resource from ECR UK. *
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* Improve the use of technology within your supply chain and see best practice examples from industry leaders with this free online resource. *
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* Discover how ECR delivers change for consumers, for the better *
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* The ECR UK Availability Survey measures supermarket in-store availability across 200 lines. See the latest results here. *
* Find out more
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Alastair Sykes
* Inspiring change *
* “As a former IGD President I have seen at first hand the success of their industry programmes, the quality of their consumer research - and the real benefits IGD delivers for the industry and the companies that work with them”

Alastair Sykes
former Chairman
Nestlé UK Ltd		 *
* Learn more about our Industry Programmes > *
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* Did you know? *
* Our Efficient Consumer Response best practice guides have benefited more than 4,000 people across 40 countries.

They could help you too.		 *
* Download best practice guides here > *
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* Forthcoming conference *
Find out more
* Come together, share learning and identify opportunities in the grocery supply chain at IGD’s Supply Chain Summit on 14th November. Book now and save £75 per delegate! *
* Find out more > *
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