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About ECR
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ECR Europe 2010 - Find out more here
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* ECR UK - Efficient Consumer Response *
ECR UK - Efficient Consumer Response
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Welcome to ECR – delivering benefits to consumers

Over 4,000 people from across 40 countries have benefited from the best practice developed by Efficient Consumer Response (UK). By taking an industry approach, it has led to a more efficient grocery supply chain, focused on delivering benefits to consumers.

IGD manages ECR in the UK, involving over 100 individuals from across 40 businesses to spearhead high profile activities.

Bringing people together in this way enables us to develop practical solutions that deliver meaningful change in areas such as on-shelf availability, sustainable distribution practices and retail packaging. Use the menu on the left to see our areas of expertise.

ECR Best Practice guides capture much of this work and are freely available to all those working in the industry. These guides are not just a ‘nice to read’ but offer tangible ways for you to make sustainable improvements.  See our latest outputs below.

IGD competition law compliance policy

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* Learn how to improve the on-shelf availability of your promotions across your entire supply chain with this free online resource. *
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* Improve the use of technology within your supply chain and see best practice examples from industry leaders with this free online resource. *
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* Increase your load fill and reduce costs and see practice examples from across the industry with this free online resource from ECR UK. *
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* Find the right consolidation solution for your business, see case studies and an interactive map of consolidation sites. *
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* Discover how ECR delivers change for consumers, for the better *
* Find out more
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* The ECR UK Availability Survey measures supermarket in-store availability across 200 lines. See the latest results here. *
* Find out more
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Alastair Sykes
* Inspiring change *
* “As a former IGD President I have seen at first hand the success of their industry programmes, the quality of their consumer research - and the real benefits IGD delivers for the industry and the companies that work with them”

Alastair Sykes
former Chairman
Nestlé UK Ltd		 *
* Learn more about our Industry Programmes > *
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* Did you know? *
* Our Efficient Consumer Response best practice guides have benefited more than 4,000 people across 40 countries.

They could help you too.		 *
* Download best practice guides here > *
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* ECR in 2009 *
* 2009 has been another successful year for ECR UK. Learn more about what’s been achieved and see plans for the coming year by downloading ECR co-Chair Chris Tyas' presentation from IGD’s Supply Chain Summit. *
* Open the presentation > *
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