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Healthy Balanced Diet
Energy Density
Information for Healthcare Professionals
Guideline Daily Amounts
Portion Size
Saturated Fat & Sugars
Fruit, vegetables and whole grains
Micronutrients
Packaging Legibility
Nutrition & Environmental Sustainability
Workplace Well-being
Case Studies
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* Fruit, vegetables and whole grains *
Fruit, vegetables and whole grains
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Fruit, vegetables and whole grains deliver important health benefits. The Department of Health recommends that we eat five 80g portions of fruit and vegetables every day. This is based on advice from the World Health Organization, which recommends eating a minimum of 400g of fruit and vegetables a day to lower the risk of serious health problems, such as heart disease, stroke, type 2 diabetes and obesity.

There is evidence to suggest that regular consumption of whole grain cereals may have a role in the prevention of chronic diseases including coronary heart disease, diabetes and colorectal cancer. People who consume diets rich in whole grains seem to have a lower incidence of these chronic diseases, although the exact mechanisms through which these benefits occur are not clear.

Inclusion of fruit, vegetables and whole grains to individual foods, meals or dishes would help to encourage their consumption. IGD has therefore produced guidance to help food businesses who want to add whole grains or fruit and vegetables to their products:

  • The best practice guide to calculating and communicating fruit and vegetable portions in composite foods (2011)
  • INSG working group report on development of a best practice guide to calculating and communicating fruit and vegetable portions in composite foods (2011)
  • Guidance Note on Whole Grains (2007)

You can download each of these reports free of charge below.

More about IGD and wholegrains
More about fruit and vegetables in our diet
 

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Free guides Free guides Free guides
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* Calculating and communicating fruit and vegetable portions in composite foods
Calculating and communicating fruit and vegetable portions in composite foods New
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This free guide sets out principles for businesses on how to calculate and communicate portions of fruit and vegetables in composite foods. It will be of interest to nutritionists and those working in product development, product design, regulatory affairs, communications and marketing.
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* Report of the IGD INSG on development of a best practice guide to calculating and communicating fruit and vegetable portions in composite foods
Report of the IGD INSG on development of a best practice guide to calculating and communicating fruit and vegetable portions in composite foods
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An accompanying report to IGD's 'Calculating and communicating fruit and vegetable portions in composite foods' guide, featuring the data and information in a more detailed format.
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* UK Whole Grain Guidance
UK Whole Grain Guidance
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Wholegrain foods are high in benefits, yet UK intakes remain low. This free guide on whole grains includes whole grain definition, examples of whole grains and best practice to whole grains and communications.
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Alastair Sykes
* Inspiring change *
* “As a former IGD President I have seen at first hand the success of their industry programmes, the quality of their consumer research - and the real benefits IGD delivers for the industry and the companies that work with them”

Alastair Sykes
former Chairman
Nestlé UK Ltd
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* Learn more about our Industry Programmes > *
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* Did you know? *
* IGD spearheaded the research that developed back-of-pack Guideline Daily Amounts (GDAs) and underpins all nutritional labelling.

Our work in diet, health and nutrition continues to help consumers make informed choices today.
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* Discover more about GDAs > *
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