Improve the on-shelf availability of your promotions with this free online resource from ECR UK This guide will help you: Identify the main challenges to promotional availability Improve on-shelf availability across your entire supply chain with our top tips & best practice recommendations Start using this guide now

The importance of on-shelf availability

The UK Grocery Market is worth £146.3bn. The latest results of the ECR UK Availability Survey recorded On-Shelf Availability at 97.3%. Improving the availability of products on shelf provides a sizeable opportunity for both retailers and manufacturers to better meet the needs of their consumers and in doing so maximise sales and profit.

Promotions have always been an important part of the retail offering, however against a backdrop of challenging economic conditions, the fight for market share has intensified and with it the number, depth and frequency of promotional offers. This in turn puts increased pressure on grocery supply chains and brings a number of opportunities and threats.

Derived from a piece of MSc research by Cranfield University, this online guide provides unique insight into the weaknesses across the supply chain and highlights best practice in maintaining the on-shelf availability of promotional lines. To browse through the output, click on the section titles below:

Contents

	1. About this Output   This section outlines why this guide was produced and how it can help your business, as well as who was involved in it's production.   2. Measuring Availability   The ECR UK Availability Survey provides a benchmark of availability across the industry. Find out more about the survey and see results here.   3. Promotional Insight & Best Practice   Product availability remains the biggest challenge to promotional effectiveness. See top tips, possible weaknesses and our recommended best practice within five key areas of the supply chain: manufacturer, retailer head office, DC, store and shelf.   4. Glossary of Terms   Make sense of the plethora of acronyms and terms commonly used regarding promotions with this handy glossary.   5. Supporting Documents   Download a summary of the research undertaken and the full thesis upon which it is based here.