If you're new to category management and shopper engagement, or just keen to enhance your skills, our range of Category & Shopper workshops will give you the knowledge you need.
IGD's two day simulation game workshop will enable you to understand how to turn the theory of Category Management into growth plans for your organisation.
IGD's Getting started workshop is the perfect introduction to category management. It combines the latest industry thinking with appropriate case studies to help you understand what category management is, what benefits it delivers to your business, and how it relates to your role.
Discover how to put the shopper at the heart of brand, category, retail and commercial decision making with this comprehensive and practical two day workshop. You'll learn about the shopper journey, explore different research methods and develop techniques to improve shopper engagement.
Do you want to improve the quality of the insights you deliver to your business? At this one-day interactive workshop you'll learn how to turn your shopper & consumer insight data into valuable strategic and tactical plans and make a real impact to your business.
This practical one day workshop will equip you with the knowledge and skills you need to construct range and merchandising plans that meet retailer, shopper and category needs. You'll also learn about macro and micro space, the ranging process, visual merchandising and operational rules.
