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Unfortunately this event is no longer running. To see our other one and two-day workshops please click here
Do you find the financial aspects of your business confusing? Do you get frustrated trying to decipher monthly financial reports? How good are your skills when it comes to compiling and managing budgets within your company? Do you dread the annual planning process as the business prepares for the next fiscal year?
The IGD Academy's creating and managing budgets workshop will give you the edge in securing incremental profitable growth, especially if you need to create and manage budgets using varied inputs such as market and customer performance as well as category strategies and promotional forecasts.
In language which is easy to understand, our trainer, supported by a qualified accountant, will introduce key concepts, offer advice and work with you through examples and case studies.
The workshop will help you understand the financial models of your business and your customers, enabling you to make decisions that will drive your company’s profits. You will also learn how to use straightforward financial techniques to manage and control your business.
- Develop an accurate budget or forecast incorporating a wide range of data sources
- Identify the key business measures to your company and your day to day role
- Apply simple financial techniques to test the robustness of your budget
- Manage your budgets in line with legal requirements
- Demonstrate your understanding of how profit is calculated and the link to your company’s balance sheet
The workshop has been designed for people in Sales, Customer Marketing, Commercial Planning, Brand Marketing and Category Management roles who haven’t had any formal financial training.
- Account Manager
- Brand Manager
- Business Development Manager
- Category Manager
- Category Insight Manager
- Customer Operations Manager
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- Customer Development Manager
- Marketing Manager
- Product Manager
- Sales Manager
- Sales Director
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We know that people learn in different ways: by sight, sound and touch. This workshop is highly visual, interactive and practical. Group exercises and discussions are used throughout the two days and we ensure that attendees ‘learn by doing’ so that you can apply your new knowledge and skills back in your business. Case studies and best practice examples are used throughout.
Participants will receive a copy of the key training materials and a glossary of common accounting terms.
Hosted in our newly refurbished state-of-the-art training suite at IGD.
| INTRODUCTION TO BUSINESS ACCOUNTS |
- The Annual report – what to look for
- Business measures – what are they and how are they created?
- Understanding profit and how to generate more
- The Balance Sheet versus Working Capital
- The importance of effective working capital management
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| CREATING A BUDGET |
- Understanding the key elements which will influence your budget
- Looking at the type and range of information available to you
- How to go about creating a budget
- Building a budget
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| SALES DRIVER ACTIVITIES |
- Analysing sales driver activities and their impact on the business
- How to identify sales driver growth activities and sources of information
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| TESTING YOUR BUDGET AND IMPROVING PROFIT |
- Understand the financial techniques to test your budget
- How you can influence profit
- Group exercise looking at P&L’s
- Understanding how you can use these techniques in your day job
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| UNDERSTANDING BUSINESS MEASURES |
- A look at typical financial measures
- Understanding a typical business monthly report
- The reports used by a business to analyse monthly performance
- Using your understanding to review reports and discuss observations
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If you have a few participants and would prefer us to run the workshop at your office with your commercial team, on a date that is convenient to you, please email academy@igd.com to discuss alternative solutions.
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