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The team at IGD have a wealth of experience in researching, training and delivering change across the full spectrum of functions within food and grocery.
Through the IGD Academy you can develop and strengthen a wide range of skill sets within your business. This might be through off-the-shelf workshops, a custom made training programme, or via the calendar of free workshops and industry insight events offered by our Leading Edge network.
Here’s a selection of areas where we can help you upskill your team.
Designed to build your knowledge of retailer priorities, their strategic outlook and trends. Helping you understand the dynamics of various channels, we can tailor the content from a UK, European or global perspective. Or we can provide a deep-dive look at a particular retailer’s business model. Many of our clients use these workshops as part of their annual business planning. We help develop thinking that can identify real growth opportunities.
IGD’s annual benchmarking survey and our international research programme provide the basis for this unique content. As a supplier it’s vital that you understand a retailer’s trading expectations and how they assess your business’ capabilities. Gaining greater insight into the principles of retailer engagement and segmentation presents a significant opportunity. We can help develop internal skills and capabilities, a process that can drive impressive commercial benefits.
Delivering category leadership requires a significant step change. Understanding what it takes to drive such change in your business is at the heart of what we do. We can help you turn trends into opportunities and respond quickly to changing shopper needs. We upskill teams in all aspects of category leadership, helping them deliver their sales and profit goals. From the insight generation process, through to developing strategies and choosing the appropriate tactics, we can make a real difference.
Creating more effective shopper programmes at the point of purchase is a key focus across the industry. To get there we look at the changes in shopper behaviour, the shopper environment, new retail formats and the impact this is all having on retailer and supplier strategies. We embrace shopper psychology, addressing the decision making process and how this can be influenced at the point of purchase. Our experienced shopper team work with many clients on bespoke consumer and shopper research projects. We bring this expertise into our workshops to provide an approach that creates commercial impact.
Helping you develop sound principles for managing your company’s trade investment. We take a practical approach to the planning, implementation and evaluation of promotional expenditure. The importance of the right promotion mechanic can make all the difference to your category objectives. We help you recognise the opportunities that will deliver the best return for your business.
The supply chain plays a crucial role in driving cost savings and improving operating efficiencies. Current and future supply chain developments and best practice case studies will help you assess your own internal capabilities. Our lively, interactive workshops focus on real life initiatives which are delivering benefits for both retailers and suppliers. Many of our manufacturing clients secure true competitive advantage through better understanding their retail customers’ expectations.
Sustainability issues impact across the whole grocery supply chain, both environmentally and commercially. We specialise in understanding how major grocery retailers tackle sustainability and what this means for their suppliers and customers. The ever changing challenges and opportunities ensure our clients assess current and future implications for their companies and trading partners. We help businesses to see the future and prepare.
To find out how the IGD Academy can help your business, please contact us.
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From category management to category leadership 
